Analysis of Micromax Mobile Company

Topics: Mobile phone, Web browser, Battery Pages: 5 (864 words) Published: November 7, 2011
Analysis of Micromax Mobile Company

The Survey is done from the buyers and sellers by giving them questionnaire about the Micromax Mobile Phones Company about their features, services, technology, and comparing and asking buyers and sellers with othermobile phones company,andgiving you theSWOT analysis about the company. The result which are comed out of that are detailed below:-

Analysis from the buyers point:--
The buyers are mostly aware of the micromax mobile , so,the chances of peaking up the market fro the micromax mobile company is seeing to be high, as it the Indian company. So,the company need put work on survey also. The customers like the technology of Micromax company as they are launching many products including the bluetooth, projector, 30days battery back-up, but the main problem is their service, they are not giving the service and not have service center anywhere. This are major defects of micromax mobile which I get from the buyers.

Analysis from the sellers point:--
The selelrs are more sellnig the micromax mobile and are sold mostly to the low income group people and thosewho are not aware of the other brand most, I see also that the customers are sold from the low price which is starting from the Rs. 1200, with great features. Asking them after brand endorsement of Akshay kumar, is their any increase in sales, most of sellers are told that before that is was sold also more after brand endorse. Many of them are not like the services given by Micromax company. The most selling of the mobile phones brand are, Nokia, Samsung, Maxx and Micromax. But to suggest the mobiles phones brand they do not advice. So, Micromaxare aslo best sellers from the sellers ofretail stores.

Micromax X505 Specifications * Brand: Micromax
* Model: X505
* Type: Mobile
* 1000 Phonebook memory
* 2 Megapixel camera
* 2.8” (7.1cms) TFT Full touch lens, QVGA (240×320)
* Battery : Li-ion 900 mAh
* Bluetooth(A2DP), EGPRS/WAP/MMS, Java
* GSM/EGPRS/ 900/1800/1900
* Multi Format Music Player
* Nimbuzz – Milt-Messenger
* Opera Mini mobile browser preloaded
* Snaptu – social networking consortium
* Stereo FM Radio
* Up to 3 hours talk time and 5 days standby time
* Video Player and Recorder – AVI/3GP/MP4
* Yamaha audio amplifier
Micromax X505 Price in India

Micromax Q6 Mobile Features and Specifications
* Company: Micromax
* Product type: Mobile Phone
* Model Name/No: Q6
* Network: Dual-Band GSM – 900/1800 MHz
* QWERTY keypad mobile phone
* 2.4-inch TFT QVGA display
* Up to 8GB memory card support
* Mini opera web browser
* Facebook/ Multi-Messenger Nimbuzz
* Bluetooth (A2DP)
* 950mAh Li-ion battery
* Talk time 7 hr
* Standby 9 days
* Dimensions 112.5 x 51 x 15.35 mm
* Weight 130gm
* Screen resolution of 320 x 240 pixels
* 2.0 megapixel camera with zoom function
* Music and Video player
* Stereo FM radio with 3.5mm audio jack
Micromax Q6 Price in India
Micromax Q6 is available in India at Rs. 5000/- to 5500/- (Price in India)

Micromax Q50 Specifications
* Brand: Micromax
* Model:  Q50
* Product: Mobile
* 3.5mm Jack
* Band Dual GSM-Dual-Band (900/1800Mhz)
* Battery Type : 1000 mAh Li-ion Battery
* Bluetooth
* Camera : 2MP
* Dimensions : 114mmx60mmx10.4mm
* Display : 5.6cms TFT, QVGA , 320×240 pixels
* Expandable Memory 16 GB
* Form Factor : Qwerty Style
* Games
* Messaging : SMS /MMS
* Music Player (MP3 / AMR / MIDI / WAV)
* Phonebook Memory 1000
* SMS Memory 1000
* Standby Time : Up to 8 days
* Stereo FM Radio/Recorder
* Talk Time : Up to 3 hours
* Video Player : MP4,3GP
* Video Recorder
* Weight : 96g
Micromax Q50 Price in India
Micromax Q50 is available in India at the...
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