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Analysis of Mattel’s Supply Chain Management

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Analysis of Mattel’s Supply Chain Management
MATTEL

Ruth Handler Innovating Mattel and Barbie & Sustaining Innovation Leadership in Mattel’s Toy World

Management of Supply Chain Operations

Table of Contents
Executive Summary …………………………………………………………………………………… 3
Critical Strategic Milestone …..……………………………………………………………………….. 3 Mattel Timeline ………..………………………………………………………………………. 4
Organization Wide Supply Chain Issues ………….…….………………………………………...... 5 Safety …………………….…………………………………………………..………………… 5 Security ……………….………………………………………………………………………... 7 Profitability and Investment …………………………………………………………………... 7 Protecting Intellectual Property ………………………………………………...……………. 8
Management and Leadership of Mattel ……………………………………………………………… 8 Ruth Handler …………………………………………………………………………………... 8 John Amerman ………………………………………………………………………………… 9 Jill Barad ……………………………………………………………………………………….. 9 Robert Eckert ………………………………………………………………………………… 10
Performance Change Over Time …………...……..………………………………………………. 10
Sales/Cost ……………………………………….……………………………………..…….. 11
Quality ………………………………………………………………………………………… 11
Supply Chain Performance ………………………………………………………………… 12
Application and Analysis ……………………………………………….………………………….… 13 Systems Thinking ……………………………………………………………………………. 13 4 Step Stakeholder Analysis ……………………………………………………………….. 13 MACRO Industry Analysis …………………………………………………………………. 14 Dynamic 4 Forces …………………………………………………………………………… 15 Customer Preference ………………………………………………………………. 15 Competitors Actions ……………………………………………………………..…. 15 Critical Regulatory Environment ……………………………………..…………… 16 Core Competency ………………………………………………………………….. 17 SWOT Analysis …………………………………………………………………………….. 18
Recommendations ………………………………………………………………………………….. 19 Short-Term …………………………………………………………………………………… 19 Long-Term ……………………………………………………………………………………. 20
Expected Results ……..……………………………………………………………………………… 20
Appendix: References ……………………………………………………………………………..… 21
Executive


References: Feenstra and Hanson. “Ownership and Control in Outsourcing to China: Estimating the Property-Rights Theory of the Firm.” (2005) Forbes. "MATTEL INC (NASDAQ: MAT) | Buy/Hold/Sell Analysis." Forbes.com. Forbes.com, 2012 Gehani, Ray. “Innovate Supply Chain and Operations.” (2012). Gilbert, Joseph, and Joel Wisner Mattel, Inc. "Mattel Inc. - About Us - History." Corporate Information About Mattel, Inc. Mattel, Inc., 2011 Roloff, Julia, and Michael S. Ablander. "Corporate Autonomy and Buyer-Supplier Relationships: The Case of Unsafe Mattel Toys." Journal of Business Ethics(2010): 517-34 Louise Story and David Barboza; Eric Lipton contributed reporting. “Mattel Recalls 19 Million Toys Sent From China” The New York Times (2007): Business/Financial Desk; SECTA
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