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Analysis of Mattel’s Supply Chain Management

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Analysis of Mattel’s Supply Chain Management

Page 1 of 21
MATTEL

Ruth Handler Innovating Mattel and Barbie & Sustaining Innovation Leadership in Mattel’s Toy World

Management of Supply Chain Operations

Table of Contents
Executive Summary …………………………………………………………………………………… 3 Critical Strategic Milestone …..……………………………………………………………………….. 3
Mattel Timeline ………..………………………………………………………………………. 4 Organization Wide Supply Chain Issues ………….…….………………………………………...... 5
Safety …………………….…………………………………………………..………………… 5
Security ……………….………………………………………………………………………... 7
Profitability and Investment …………………………………………………………………... 7
Protecting Intellectual Property ………………………………………………...……………. 8 Management and Leadership of Mattel ……………………………………………………………… 8
Ruth Handler …………………………………………………………………………………... 8
John Amerman ………………………………………………………………………………… 9
Jill Barad ……………………………………………………………………………………….. 9
Robert Eckert ………………………………………………………………………………… 10 Performance Change Over Time …………...……..………………………………………………. 10 Sales/Cost ……………………………………….……………………………………..…….. 11 Quality ………………………………………………………………………………………… 11 Supply Chain Performance ………………………………………………………………… 12 Application and Analysis ……………………………………………….………………………….… 13

Systems Thinking ……………………………………………………………………………. 13
4 Step Stakeholder Analysis ……………………………………………………………….. 13
MACRO Industry Analysis …………………………………………………………………. 14
Dynamic 4 Forces …………………………………………………………………………… 15
Customer Preference ………………………………………………………………. 15
Competitors Actions ……………………………………………………………..…. 15
Critical Regulatory Environment ……………………………………..…………… 16
Core Competency ………………………………………………………………….. 17
SWOT Analysis …………………………………………………………………………….. 18 Recommendations ………………………………………………………………………………….. 19
Short-Term …………………………………………………………………………………… 19
Long-Term ……………………………………………………………………………………. 20 Expected Results ……..……………………………………………………………………………… 20 Appendix: References ……………………………………………………………………………..… 21 Executive Summary:...