Analysis of Market Penetration of Integrated Pest Managemet (Ipm) Products with Special Reference to Synthite Industries

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  • Topic: Pesticide, Spice, Pesticide resistance
  • Pages : 63 (18982 words )
  • Download(s) : 109
  • Published : April 2, 2013
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EXECUTIVE SUMMARY

Synthite Industries ltd. ranks today as the market leader in India's spice oleoresin industry. The Company commenced its operations in 1972 and within a short span of time, developed into a global player with over 500 products covering spice oleoresins, essential oils, natural food colors, micro encapsulated products, spray dried botanical extracts, health and functional food ingredients, floral concretes/absolutes and resinoids. Environment friendly and exotic potpourri is yet another colorful contribution from Synthite.

The study is aimed to analyze the market penetration of its premium product - oleoresins produced under the IPM (Integrated Pest Management) program which has the advantage of backward integration.

IPM was introduced by the company with an aim to control the pest population in its products below economic threshold level. The study was conducted among the international customers of Synthite by administering online questionnaires which consists of 12 questions targeting both users and non users of IPM (integrated pest management) products of Synthite.

Customers who are aware of the product range expressed their satisfaction towards using the product and the benefits that they achieved out of it. The response from non users of the products was also quite favorable showing positive demand for the product in future. The study being online faced certain limitations such as lack of personal contact and restricted data collection.

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CHAPTER 1 INTRODUCTION

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The changing scenario of World Trade will now demand Globalization of Market and open Economy .There is no doubt that these new developments will provide unlimited export opportunities ,to producing country like India ,which gifted with the varying soil and climatic condition Spice extracts were developed to meet the new demand of the Food Processing Industry. Compares to whole spice they have more consistency in flavor, much longer shelf, easier storage and handling and not affected by bacterial contamination. The Food Industry across the globe in turning more and more to spice oils and oleoresins to create newer varieties of food .New flavor systems are being developed to introduce new products in the market and create competitive advantages, have vast natural resources. Synthite Industries Ltd. ranks today as the market leader in India's spice oleoresin industry. The Company commenced its operations in 1972 and within a short span of time, developed into a global player with over 500 products covering spice oleoresins, essential oils, natural food colours, micro encapsulated products, spray dried botanical extracts, health and functional food ingredients, floral concretes/absolutes and resinoids. Environment friendly and exotic potpourri is yet another colourful contribution from Synthite. The study was aimed to analyze the market penetration of its premium product - oleoresins produced under the IPM (Integrated Pest Management) program which has the advantage of backward integration. IPM was introduced by the company with an aim to control the pest population in its products below economic threshold level. The quality department of synthite has often faced complaints on the pesticide content in their products which is often unacceptable in many countries. The company found that apart from pesticide sprayed the dies on gunny bags cause a reason for the pesticide problem. It is then that they came out with the plans for a ―backward integration‖ where, in case of pesticide attack they can trace out the origin of the effect. Though it is not a new venture of Synthite, it is still in its introductory stage.

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INDUSTRY PROFILE

1.1 International scenario
The changing scenario of World Trade will now demand Globalization of Market and open Economy .There is no doubt that these new developments will provide unlimited export opportunities ,to producing country like India ,which gifted with the varying soil and...
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