Analysis Of Macro Environment At Jayrobs Mobile

Before launching into the Mobile Phone sector, it is extremely necessary and important for us to conduct environmental scanning. Firstly, we will look at our Macro environment at Jayrobs Mobile (JM). This is otherwise known as the general environment. Here we will use PESTELI (Political, Economic, Social, Technological, and Environmental, Legislative and International) analysis. This is a detailed analysis of the environment which will not only help us understand where the environment currently lies, it will also help us gauge where JM will be in the future. When using PESTELI analysis, we will analyse what factors could influence our Macro environment at JM. Some factors might fit into multiple categories, but we have chosen
For example, the new governmental policy which will abolish roaming charges inside the European Union (EU) from 15 June 2017. This is a huge opportunity for us to jump ahead of tour competitors and offer our new customers a zero roaming fee from our launch date which is expected early in the new year. Another factor that could affect our firm’s future business is Europe’s digital revolution itself. The EU has played a vital role in the growth of the digital sector by defining Europe’s telecom rules, standing up for consumers, setting technical standards and supporting research and innovation (European Union, 2016). Although we have to pay close attention to the Irish and European political factors, we also need to pay attention to political factors that take place in the US and Korea as Samsung provide us with our internet routers and will play a huge part in the setting up of JM as our main supply of smart phones. Samsung have two manufacturing facilities, one in the US and one in Korea. There’s also a third facility under construction in Korea. Any political unrest in Korea could lead to a second facility opening in the US to meet the demand. This could directly affect our company as shipping from the US is much more expensive than from Korea (Samsung,
Is the phone eco-friendly? Acting on this trend, we have conducted research into which smart phones are more appealing to the consumer regarding the safety of the environment. Our main supplier Samsung is an environmentally conscious manufacturer, but as well as Samsung models we hope to stock other low energy handsets like Sony Xperia, Microsoft Lumia and Huawei (Boric,