Analysis of Kroger Co

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Strategic Management

Analyzing a Firm

Kroger Co.

Kroger Co. was founded over 125 years ago and is one of the largest retailers in America with over $70 billion in sales for 2008. Kroger operates under various banners, including QuikStop, Fred Meyer, Dillon’s and Kroger Personal Finance. The company has over 323,000 employees. As of early 2008, Kroger Co. operated 2,486 supermarkets and multi-department stores.

The Kroger Co.'s philanthropic objective is to enhance the quality of life in communities with a concentration of Kroger customers and employees. The Kroger Co. Foundation was created to help the Company meet this goal.

General Guidelines
The Foundation exists for the betterment of the people and communities where The Kroger Co. has operations. Therefore, only organizations that serve the geographic areas where their Company operates are eligible. Here is a quick summary of eligible grant requests:

. Local United Way campaigns
. Local educational organizations, primarily K-12 schools
. Local hunger relief organizations
. Local breast cancer and women’s health initiatives
. Local organizations that support and promote the advancement of women and minorities . Local grassroots community organizations
. Capital campaigns; start up grants; and funding for special projects Strengths: Kroger Co. has a significant market share in 44 markets covering 31 states. This geographical diversity helps the business sustain its competitive strengths. With a valuable private label business, innovative formats and customer service focus, the company can compete against the likes of Wal-Mart super-centers.

Weaknesses: Kroger Co. operates 42 manufacturing plants including dairies, bakeries, beverage plants, and meat plants. Food manufacturing represents a risk of food contamination. A serious contamination can damage the company's brand and hurt corporate profits.

Opportunities: The expansion of the company in 2007 into the finance...
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