Analysis of Hul's Strategic Management
{draw:g} INDEX *Introduction……………………………………………….*3 Page *Strategic Management Pyramid………………………….*3 Page *Goals………………………………………………………..*4 Page {text:list-item} {text:list-item} {text:list-item} {text:list-item} Structure……………………………………………………5 Page Resources…………………………………………………...6 Page Products……………………………………………………..6 Page {text:list-item} {text:list-item} {text:list-item} {text:list-item} Market……………………………………………………….9 Page 10.Pyramid Base………………………………………………11 Page 11.{text:list-item} {text:list-item} {text:list-item} 12.Michal Porter’s five forces………………………………...12 Page Introduction Hindustan Unilever Limited (HUL) is India’s largest fast moving consumer goods company, with leadership in home and personal care products and Food & Beverages. HU:’s brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians. They endow the company with a scale of combined volumes of about 4 million tones and sales of Rs. 13,718 crores. The mission that inspires HUL’s over 15000 employees is to “add vitality to life”. With 35 power brands, HUL meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. It is a mission HUL shares with its parent company, Unilever, which holds 52.10% of the equity. A fortune 500 transnational, Unilever sells Foods and home and personal Care brands in about 100 countries worldwide. Strategic Management Pyramid {draw:frame} {draw:frame} {draw:frame} {draw:frame} Goals Vision: HUL’s vision is to ‘Earn the Love and Respect of India, by making a real difference to every Indian.’ Mission: HUL’s mission is to add vitality to life. HUL meets everyday needs for nutrition, hygiene and personal care with brands that people feel good, look good and get more out of life. Corporate Purpose: Unilever’s deep roots in local