Analysis of Hul's Strategic Management

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  • Topic: Hindustan Unilever, Unilever, Pureit
  • Pages : 7 (1967 words )
  • Download(s) : 117
  • Published : January 25, 2010
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INDEX
*Introduction……………………………………………….*3 Page *Strategic Management Pyramid………………………….*3 Page *Goals………………………………………………………..*4 Page {text:list-item} {text:list-item} {text:list-item} {text:list-item} Structure……………………………………………………5 Page Resources…………………………………………………...6 Page Products……………………………………………………..6 Page {text:list-item} {text:list-item} {text:list-item} {text:list-item} Market……………………………………………………….9 Page 10.Pyramid Base………………………………………………11 Page 11.{text:list-item} {text:list-item} {text:list-item}

12.Michal Porter’s five forces………………………………...12 Page Introduction
Hindustan Unilever Limited (HUL) is India’s largest fast moving consumer goods company, with leadership in home and personal care products and Food & Beverages. HU:’s brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians. They endow the company with a scale of combined volumes of about 4 million tones and sales of Rs. 13,718 crores. The mission that inspires HUL’s over 15000 employees is to “add vitality to life”. With 35 power brands, HUL meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. It is a mission HUL shares with its parent company, Unilever, which holds 52.10% of the equity. A fortune 500 transnational, Unilever sells Foods and home and personal Care brands in about 100 countries worldwide. Strategic Management Pyramid

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Goals
Vision:
HUL’s vision is to ‘Earn the Love and Respect of India, by making a real difference to every Indian.’ Mission:
HUL’s mission is to add vitality to life. HUL meets everyday needs for nutrition, hygiene and personal care with brands that people feel good, look good and get more out of life. Corporate Purpose:

Unilever’s deep roots in local cultures and markets around the world give them their strong relationship with consumers and are the foundation for future growth. They have shared their wealth of knowledge and international expertise to the service of local consumers – a truly multi-local-multinational. Long term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously. To succeed also requires, HUL believes, the highest standards of corporate behavior towards everyone. HUL works with, the communities they touch, and the environment on which they have an impact. This is their road to sustainable, profitable growth, creating long term value for share holders, people and business partners. Values at HUL:

Unilever has earned its reputation for conducting its business with integrity and with respect for the interests of those our activities can affect. This reputation is an asset, just as real as our people and brands. HUL’s first priority is to be a successful business and that means investing for growth and balancing short term and long term interests. It also means caring about consumers, employees and shareholders, business partners and the world they live in. To succeed requires the highest standards of behavior from the whole company. The general principles contained in this code set out those standards. More detailed guidance tailored to the needs of different countries and companies will build on these principles as appropriate, but will not include any standards less rigorous than those contained in this code. HUL wants this code to be more than a collection high sounding statements. It must have practical value in their day to day business and each one of us must follow these principles in the spirit as well as the letter HUL’s code of business principles:

Business should support and respect the protection of internationally proclaimed human rights...
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