Analysis of Forrest Mars

Topics: Mars, Incorporated, Forrest Mars, Sr. Pages: 2 (644 words) Published: January 13, 2013
Founder of the American candy company “Mars, Incorporated”, son of Forrest Mars Sr., Forrest Mars Jr was born in Oak park, Illinois and is one of the most wealth man in nowadays America. As the eldest child in the family, Mars got his MBA in New York University and inherited this huge business of chocolate, pet food and other products, which enabled him to enter this huge market at a very high starting point. Whether it was acquisition of world’s famous gum company “Wrigley” or opposition of coal and gas company from mining in his “Diamond Cross Ranch”, Mars have always been a news maker and of course a talented and skilled businessman.

Although Mars did not make his money from nothing, he is still an impressive figure. Since he took over the company after his father Forrest Mars Sr. retired in 1969, Mars had employed his business skills to the inherited trade and successfully brought it to a new height, fifth biggest private own company in America with a total value of 10 billion dollars. In his hand, the company expanded its field from only chocolate and pet food to today’s six big categories – chocolate, pet care, Wrigley, food, drinks and symbioscience. It developed fast and steady under “the five principles of Mars” and formed a “Mars culture”. The first and most crucial principle is Quality. “The consumer is our boss, quality is our work and value for money is our goal.” The control of quality is very important to Mars. For example, he inspects offices and factories regularly because he believes that a clean working condition is helpful to the efficiency of workers. Another good example would be that every snicker has exactly 15 peanuts placed on the surface and the whole shape has to be smooth and cover by chocolate. By this excelsior spirit, Mars is able to promise customers that every time they are able to buy and enjoy the same quality product. Also, under the other four principles “Responsibility, Mutuality, Efficiency and Freedom”, Mars innovated...
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