Analysis of Editorial and Advertising Content for Glamour Magazine

{draw:rect} UNIVERSITY OF ULSTER
*FACULTY OF *BUSINESS AND MANAGEMENT
{draw:custom-shape} COURSEWORK SUBMISSION SHEET
This sheet must be completed in full and attached to the front of each item of assessment
Before submission to the School Office.
Student Name: Maria Lynch
Registration No: B00351233
Programme Title: CONSUMER BEHAVIOUR
Module Code/Title: BMG378
Lecturer: Donald Mc Fetridge
Date Due: April 16th 2010
(NB: Latest hand-in time is on the due date unless otherwise advised)
Submitted work is subject to the following assessment policies:
1 Coursework must be submitted by dates as specified by the Subject committee.
2 Students may seek prior consent from the [Course/Subject] Director to submit coursework after the official deadline; such requests must be accompanied by a satisfactory explanation and in the case of illness by a medical certificate.
3 Coursework submitted without consent after the deadline will not normally be accepted and will therefore receive a mark of zero.
CONTENTS
Introduction 3
Analysis of advertising content 3
Analysis of editorial content 4
Magazines target market 5
Marketing and promotional content 6
Product strategy 7
The importance of consumer behaviour 7-8
Future trends 8-9
Conclusion 10
Bibliography 11
Appendix 12
Introduction
I have been asked by my lecturer to analyse the editorial and advertising content of a lifestyle magazine of my choice. The magazine that I have chosen is Glamour; the reason that I chose this magazine, is because it is Britain’s number one women’s magazine and has been in circulation for over seventy years. Glamour is a prestigious fashion magazine first printed in 1939 by Conde Nast Publishing who are responsible for numerous fashions and lifestyle magazines including Vogue, Men’s Vogue, Allure, GQ and many more. Topics addressed by the magazine include: Love, Fashion, Sex, Beauty, Health and lifestyle and Celebrity... [continues]

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