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Analysis of Buying Behavior of Mobile Phone Service Subscribers

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Analysis of Buying Behavior of Mobile Phone Service Subscribers
Marketing Research Report
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Analysis of Buying Behavior of Mobile Phone Service Subscribers

Table of Content
Executive summery

1. Introduction……………………………………………………………………
2. Literature review………………………………………………………………
3. Purpose of study……………………………………………............................
4. Research objectives ……………….……………………….............................
5. Research hypotheses………………………………………………………...
6. Research methodology……………………………………………………… 6.1 Sampling & Sample Size………………………………………………. 6.2 Data Requirements and Collection……………………………………..
6.3 Sources of Data……………………….……………………………….
7. Data Analysis and Interpretation………………………………….................. 8. Finding and Recommendations…………….………………………………... 8.1 Result of hypotheses…………………………………………………… 9. Conclusion……………………………………………………………………
.
References Annexure

Questionnaire

Executive summary
Indian telecom industry has seen exponential growth in the recent years. With steady increase in
Purchasing power of the Indian middle class, the mobile phone market is also rapidly expanding-both for handset manufacturers as well as cellular connection providers. Indian telecom industry is very competitive and customers are informed decision makers. These two factors are the keys to the dynamic nature of trends and consumer behaviour in this market. In order to gauge preferences, views and concerns of mobile phone customers, we carried out an exhaustive research through a survey. Our research was conducted Ghaziabad city to observe the changing trends, likes and dislikes of mobile users. We could sense a distinctive shift in the preferences and priorities of an Indian consumer. Consumer is focused more on quality of the service being provided. The research finding that the companies need to be competent in delivery of their services and ensuring customer satisfaction for a sustainable
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