Analysis of Broking Firm Icici Direct

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MBA is a professional course wherein for a student to posses only theoretical knowledge alone is not enough but also to improve practical skill which is helpful to them in every field of life in their future. Students need to have a practical implementation in the current scenario. “Experience is the best teacher's.” This saying is very well applicable in everyone's life. Therefore as a student of management it must apply to me also. Then the question arises that from where we can get this experience. Obviously we must undergo practical Training. To serve this purpose I had undergone eight weeks summer training at ICICI securities limited and as an outcome I have prepared this project report. This project report on “COMPETITIVE ADVANTAGE OF ICICI DIRECT” .This project also deals with various activities of ICICI securities limited. The experience of this training will be useful in my future. It is my pleasure to present work after I had finished my training at ICICI securities limited. This training has expanded my horizon of knowledge in practical as well as theoretical, which is vital for any student in management level studies. After completion of this training I come to know that when we study theory but practice it is very difficult to understand. Therefore to serve dual purpose of practical training has been made compulsory for the student of MBA. Such training promotes a student to boost his potentials and the inner qualities, and thereby students come to know about their reality that how the theoretical knowledge works in actual sense in any unit. This has indeed proved to be very useful to me. A1l information given here are correct and true according to me, and sincerely apologize if incorrect data.


First of all I would like to express my sincere gratitude to Mr.Subhendu Das, Area manager of ICICI securities limited, Athwagate Surat brance for allowing me for summer training at ICICI securities limited.

I heartily feel thanks to Mr.Bhavesh Patel ,sales manager who provide me valuable suggestions and guidance at every stage of my summer training.

I would like to express my gratitude to ; my project mentor and other faculty member of SOM LALIT INSTITUTE OF BUSINESS MANAGEMENT, Ahemedabad for guide me.

I would like to thank following persons who help me lot in my summer training. • Mr.Imran Dabhi, sales manager, ICICI securities limited • Mr.Jignesh Nayak, sales manager, ICICI securities limited • Mr.Amit Kumar, sales manager, ICICI securities limited

I also thank to sales Executive for opening Demte account, which have been helpful and faithful enough to give the required information, which helped my project to be great success, which was the main and important part of my project. I feel happy indeed and it has given me a lot of pleasure in company.

Last but not the least I would like to extent my deep sense of gratitude to my family and all whom guided and helped me during my training period.

Place: Surat Sunil K. Patel Date: July-2008








The Indian capital market has seen an unprecedented boom in its activity in the last decade. We can now boast of a very large investor population and substantial volumes of trade. However, this surge in activity has brought with it, numerous problems that threaten the very survival of the Capital market in the long run. A closer inspection of the problems would reveal that most of them arise due to the intrinsic nature of paper based trading and settlement.

This century-old system of trading and settlement requires handling of huge volumes of paper leading to increased costs and inefficiencies. Simultaneously, they expose the investors to greater risks...
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