INTEGRATED MARKETING COMMUNICATION ASSIGNMENT
Company : Volvo Agency : Forsman & Bodenfors
Country : Sweden
Released : 2012
tags : Cars , Magazine Advertising , Pedestrian , Sweden , Volvo , Forsman & Bodenfors .
( World Ad’Agency Example )
“ DETECTING PEDESTRIANS BEFORE YOU DO “ . History/Description : This creative print advertisement was made for Volvo making people aware that Volvo V70 detect pedestrians crossing the street. Tagline that goes along is: “Detecting pedestrians before you do”. About Agency :
Forsman & Bodenfors (F&B) is a Swedish advertising agency, founded 1986 in Gothenburg. The First Major Client was the local newspaper Goteborgs-Posten in 1988 . In The Directory Big Won Rankings For 2012 Forsman & Bodenfors were ranked 10th among top agencies in the world , and second among Top Digital Agencies . Today F&B has about 100 employees in Gothenburg and Stockholm . Brand Name : PT . FORTUNE INDONESIA .
Product : Anti-Political Corruption
Agency : FORTUNE INDONESIA
Country : Indonesia
Category : Public Awareness/Political/Religious/Trade Organization . Released : March 2004
The Outdoor Advert titled LEGISLATIVE was done by Fortune Indonesia advertising agency for product: Anti-political Corruption (brand: Pt Fortune Indonesia) in Indonesia. It was released in the Mar 2004.
Anti-political Corruption: "LEGISLATIVE" Outdoor Advert by Fortune Indonesia .. ABOUT AGENCY : Fell In Love in advertising since 1970 . because the loves and passion in building great brands still sizzles . For more than 40 years have assisted in building major blue chip brands , alongside other multinational and local brands . from accelerating business revenues to creating creative high awareness campaigns , they constantly fuel the passion with innovative strategies to deliver best communication solution . as the first and only Indonesian advertising agency listed...
Please join StudyMode to read the full document