For the advert to be a success the company must come up with a range of new advertising ideas. The advert must be new and original so that it does not bore the viewers or make them want to change the TV channel. It must hold their interest and make the viewer associate the originality of the advert with the product. For example, if a product is advertised in an old-fashioned and boring way then the viewers will see the product in the same light, boring and old-fashioned. However, if a product is advertised in a new and inspirational way then the viewers will regard the product as something exceptional and are more likely to buy it.
Another thing that companies like to use in their adverts is famous people, for example David Beckham advertising Gillette razor blades and Beyoncé’s voice accompanying the new Tommy Hilfiger perfume advert. This is because the general public see the ‘rich and famous’ as role models and aspire to be like them. If they see someone who they look up to using a certain product on the television, it not only makes the public want to buy the product so that they can be like their idols, but it makes them... [continues]
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