Analysis

Only available on StudyMode
  • Download(s) : 35
  • Published : April 16, 2013
Open Document
Text Preview
|Oxford Brooks University Research and Analysis Project | |The analysis and evaluation of the business and financial performance of Marks & Spencer over a three | |year period | |Word Count: 5,898 |

| ACCA ID |

|Serial# |Subject |Page | |1 |Introduction |2 | |1.1 |Topic Chosen |2 | |1.2 |Overview of Marks & Spencer |2 | |2 |Part 1-Project Objectives and overall research approach |3 | |2.1 |Aim |3 | |2.2 |Objectives |3 | |2.3 |Research Questions |3 | |2.4 |Reasons for choosing the topic |4 | |2.4 |Explanation of the overall research approach |4 | |3 |PART 2-Information gathering and accounting / business techniques |6 | |3.1 |Information gathering |6 | |3.2 |Methods used to collect information |7 | |3.3 |Accounting and Business analysis techniques used and their Limitations |7 | |3.3.1 |Ratio analysis |7 | |3.3.2 |SWOT analysis |8 | |3.6 |Porter Five Force analysis |9 | |4 |PART 3 - Results, Analysis, Conclusion & Recommendations |10 | |4.1 |SWOT analysis on Marks & Spencer |10 | |4.2 |Porter five forces analysis |13 | |4.3 |Ratio Analysis of Marks & Spencer |15 | |4.4 |Profitability Ratios of Marks & Spencer |15 | |4.5 |Liquidity Ratios of Marks & Spencer |17 | |4.6 |Efficiency Ratios of Marks & Spencer |20 | |4.7 |Investor Ratios |21 | |5 |CONCLUSION...
tracking img