Analysis

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* Market size
* Market definition – what products/services do we include? * Is the market big or small?
* Implications for business opportunity?
* Market growth
* Growing fast or slow?
* Attractive opportunity or really mature?
* Market share
* Dominant company? Or fragmented market?
市场规模
市场的定义 - 什么样的产品/服务包括哪些内容? 是市场大还是小?
对商业机会的影响?
市场增长
发展速度非常快或慢?
有吸引力的机会真的成熟了吗?
市场份额
占主导地位的公司吗?或分散的市场?

1. General evaluation: market size, growth and share
2. Degree of turbulence
3. Green strategy
4. Factors affecting many industries: PESTEL analysis
5. Growth: Life-cycle analysis ( an exam question use last year) 6. Factors specific to the industry: Key factors for success 7. Factors specific to competition: Five Forces analysis
For this week’s lecture
1. Factors specific to co-operation: Four Links analysis
2. Factors specific to immediate competitors
3. Customer analysis: demand, segmentation and positioning 总体评价:市场规模,增长和市场份额
湍流度
绿色战略
影响因素很多行业:PESTEL分析
增长:生命周期分析(去年的考试题使用)
具体到行业因素:成功的关键因素
竞争五力分析的具体因素
对于本周的演讲
合作的具体因素:四连杆分析
直接竞争者的具体因素
客户分析:需求,细分和定位

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* Changeability: the degree to which the environment is likely to change * Predictability: the degree to which such changes can be predicted * When both factors are high, essential to use emergent processes * 可变性:在何种程度上对环境可能会发生变化 * 可预测性:这种变化在何种程度上可以预测的 * 当这两个因素都很高,必须使用紧急处理

Key drivers for change:
* The environmental factors likely to have a high impact on the success or failure of strategy. * For example, the birth rate is a key driver for those planning nursery education provision in the public sector. * Typically key drivers vary by industry or sector.

* You learnt this at second year but only a few of you applied the concept 对变化的主要驱动力:
可能具有高的策略上的成功或失败的影响的环境因素。 例如,人口出生率为这些计划提供幼儿教育在公共部门的关键驱动力。 通常情况下主要驱动力不同的行业或部门。
你学会了在第二年,但只有少数几个应用你的概念

* Apply selectively...
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