Analysing Potential Customers for Lichfl Dehradun

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Introduction:

The Housing finance sector in India has no doubt, experienced unprecedented change in its structure from its formulation stage. Indian Housing finance has far moved from the stages of being a solely government provided service during the 1970’s to a very competitive sector with more than 45 housing finance entities providing housing loans worth Rs. 781,000 million to home buyers across India.

The project is related to identifying the potential customers in the catchment area of LIC HFL, Dehradun. It is very important to understand the needs and take business decisions accordingly, in order to improve the business and subsequently the environment.

I have discussed with them about their needs and the reasons for taking housing loans in order to understand them clearly. I have also talked to them about the brand awareness and the product awareness to know the brand image of LIC HFL in the market.

Company Profile:

LIC Housing Finance Ltd. is one of the largest Housing Finance Company in India. Incorporated on 19th June 1989 under the Companies Act, 1956, the company was promoted by LIC of India and went public in the year 1994. The Company launched its maiden GDR issue in 2004. The Authorized Capital of the Company is Rs.1500 Million (Rs.150 Crore) and its paid up Capital is Rs.850 Million (Rs.85 Crore). The Company is recognized by National Housing Bank and listed on the National Stock Exchange (NSE) & Bombay Stock Exchange Limited (BSE) and its shares are traded only in Demat format. The GDR's are listed on the Luxembourg Stock Exchange.

 The main objective of the Company is providing long term finance to individuals for purchase / construction / repair and renovation of new / existing flats / houses. The Company also provides finance on existing property for business / personal needs and gives loans to professionals for purchase / construction of Clinics / Nursing Homes / Diagnostic Centres / Office Space and also for...
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