Analyse the Marketing Opportunities and Challenges Faced by a Selected Business When Using Internet Marketing.

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M2 – Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing. Footlocker is an American sportswear and footwear retailer, its headquarters is located in New York City. This company originated in America but has made an international expansion buy placing stores in Europe, Canada, Asia and Australia. The internet gives Footlocker many opportunities to advertise and promote online to a wider audience which results in more sales and profits. Footlocker has exploded internationally and because of this, the company has to take into consideration the choices they make because of their international buyers. An advantage of marketing online would be immediate sales. For example, in my opinion it is easier to shop online because it is more comfortable to shop within the comforts of your own home and it is easier to resolve problems when you are ordering from the country however for international buyers, company’s have to make sure there are procedures put in place that will secure people’s bank card details preventing any troubled to be caused. Things such as the padlock and security checked tags this automatically wins over your customer because it shows that the company cares about the customer’s well being. In order for footlocker to succeed internationally they have to meet to customers expectations and provide them with a good customer service. Another opportunity that the internet brings is exposure. The internet gives footlocker the opportunity to become more known and become global. Different ways that the internet could help to advertise footlocker is by advertisement banners, pop up adverts with a link that leads customers to the website of footlocker, advertisements on other company’s websites. For example if you buy over £50 worth of clothes from office then you get a 10% voucher off footlocker purchases. The internet helps these promotions to expand even more widely. This is a positive impact because...
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