Analyse Nutella

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• Nutella in Poland Essay

  ...In 1940’s in Italy, Pietro Ferrero, a pastry maker and founder of the Ferrero Company, created Nutella, by mixing cocoa with cocoa butter, toasted hazelnuts and vegetable oils into the spread. At this time, children could go to the local food store with a slice of bread and ask for a “smear” of the spread, for more less a penny. Nowadays, Nutella is number one spread in Italy, France and many other European countries. In most of them, Nutella is eaten primarily at breakfast or as a snack. (http://www.nutellausa.com/history.htm) In Poland, Nutella continues to be a primer provider in chocolate spreads, and seeks to make this product affordable to everyone. The market research shows, that the present preferences in Poland made Nutella a part of the weekly shopping. Major challenge face this spread in the future is new overseas manufactures, entering the country recently, after Poland became a part of the EU. That will raise the competition in the chocolate spread market. (http://www.cee-foodindustry.com) Polish population according to a statistics from 2005 is 38.635,144 million people. Then total students, in thousands, of higher education institution are only an 1858.7. (http://www.stat.gov.pl) Nevertheless, they can be a new, strong, full of potential market target for Nutella. Numerous studies document the direct value of this spread for our menu. Furthermore, students are the...

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• Essay on History of Nutella

  ...needed, one that would make people forget about the little town in Piedmont. The Mexican intellectual Carlos Fuentes commented that writers have to be able to “name” the world with an ethical use of words. This was also true for Nutella. The attractive “naming” that sounded like a vocal caress, successfully determined its fame, which never faded. An “evergreen” that subverts the marketing theory on the life span of a product, which calculates that after a peak in sales, it must inevitably wane. Even the “lettering”, the choice of the print characters used to identify the logo, contributed to making Nutella a legend, and today that logo is worth hundreds of millions of Euros. In this case nomina sunt consequentia rerum, as the Roman emperor Justinian I of Byzantium wrote. In fact, since the name Supercrema could no longer be used due to a law of 1963, the Ferrero managers were forced to think up a new name. What should they call it? Nussina, Nutina, Nusscrem? 28 29 Nutella passion Some like it Spread Nutella passion Some like it Spread The winning idea came to Michele Ferrero at the end of 1963 when he was in Germany and the company’s local managers, including Severino Chiesa, were called upon to decide on a new name in a hurry. «It will be Nutella», Michele Ferrero told his wife, Maria Franca, his close collaborator in the company. «It will remind everyone that it’s made of hazelnuts»....

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• Evaluation of Nutella Marketing Strategy Essay

  ...An Evaluation of Nutella Marketing Strategy of 2012 with the view to improvement. From: Natalia Muranska To: Peter McPherson Date: List of Contents: Introduction ……………………………………………………………………….. 5 Procedure ………………………………………………………………………....... 5 Findings History ……………………………………………………………………………….. 6 Marketing concept ............................................................................... 7 History ................................................................................................ 7 Definition ............................................................................................. 8 Analysis of business environment .................................................. 9 Macro environment ……………………………………………………………. 9 Micro environment ……………………………………………………………... 11 Marketing Mix ……………………………………………………………………….. 12 Description ………………………………………………………………………… 12 Tangible/Intangible …………………………………………………………… 12 Product Mix ……………………………………………………………………….. 13 Product range …………………………………………………………………… 13 CAE ……………………………………………………………………………………. 13 Product Life cycle ( PLC ) …………………………………………………... 14 * Promotion ………………………………………………………………………….. 16 Advertising ………………………………………………………………………. 16 Public Relations ……………………………………………………………….. 16 Promotion ………………………………………………………………………... 17 Direct Marketing ……………………………………………………………… 17 Personal Selling ………………………………………………………………...

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• Essay on Nutella Analysis

  ...The Nutella spread, in its earliest form, was created in the 1940s by Mr. Pietro Ferrero, the founder of the Ferrero Company. At the time, there was very little chocolate because cocoa was in short supply due to World War II rationing. So Mr. Ferrero used hazelnuts, which are plentiful in the Piedmont region of Italy, to extend the chocolate supply. // In 1963, Ferrero launched the Nutella spread on the French market. In 1980, they expand the product in Europe but also in the rest of the world. We found a commercial of that time. We will show it to you. Sorry for the bad quality but the commercial comes from an old video tape from 1981. // With this commercial, you can see how Nutella has already used strong motto as the one used nowadays. Thanks to that , Nutella is sold in 200 countries all over the world. // It is worth noting that the composition of the Nutella depends on the country the product aimed to. For instance, the French one is more liquid whereas the German one is harder. Everything depends on the type of bread. That’s just an explanation that shows you that Nutella can just adapt the product to reach a bigger target. Remplacer par: thanks to details like that, Nutella detains there 85% of the market share in his category. Here are some figures to show you the presence of Nutella in everybody’s life. Each second, 9.5 kilogram of...

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• Nutella Essay

  ...Nutella, an authentic Italian breakfast companion Nutella® is the brand name of a hazelnut flavored sweet spread registered by the Italian company Ferrero at the end of 1963. The recipe was developed from an earlier Ferrero spread released in 1949 created by Mr. Pietro Ferrero, a pastry maker and founder of the Ferrero company. The original recipe, Gianduja, was a mixture containing approximately 50% almond and/or hazelnut paste and 50% chocolate. At the time, there was very little chocolate because cocoa was in short supply due to World War II rationing so Mr. Ferrero used hazelnuts, which are plentiful in the Piedmont region of Italy (northwest), to extend the chocolate supply. Taxes on cocoa beans also hindered the diffusion of conventional chocolate. Pietro Ferrero owned a patisserie in Alba, in the Langhe district of Piedmont, an area known for the production of hazelnuts. He sold his first batch of 300 kilograms (660 lb) of “Pasta Gianduja” in 1946. This was originally a solid block, but by 1951 Pietro started to sell a creamy version as “Supercrema”. This original form of Nutella® was actually made in loaves and wrapped in tinfoil so it could be sliced and placed on bread for mothers to make sandwiches for their children. But many children, as you could imagine, would throw away the bread and only eat the Gianduja! In 1963, Pietro’s son Michele revamped Supercrema with the intention of marketing it across Europe. Its...

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• Nutella Essay

  ...Branding : Nutella 1.Brand associations 2. Brand category Nutella brand belongs to the category of food, namely is the spread. There is a lot of different spread categories, but our belong to the chocolate one. The brand`s depth for Nutella is a high, top in mind to the customers. Everyone knows this brand because it`s the leader on the spread market and it`s an international brand. We can recognize the product thanks to its packaging, really different from the others because of its colors (black, red and its white cover), shape, the picture that the customers can see on the label and also on the advertising, the logo (font and colors) is the brand image of Nutella. The brand`s breadth for Nutella : * When customers want to buy something tasty for him\her or the entire family for the breakfast or a break in the day. * When customers want to cooking a dessert (cake, crepes, pancakes, ...) with special taste of Nutella. * When customers walk through the shelves and buy the Nutella and make impulsive buy because you want to try or feel again the taste. * When the customers want to raise his or her mood. * Customers buy Nutella because it`s his or her personal habit to choose Nutella like a kind of sweet. 3. Competitors | Nutella | Cadbury | Philadelphia Milka | Speculoos | Product | | | | | Since...

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• Essay on Pest Analyse

  ...multi-national corporation. The growth has been necessitated through business ventures mainly acquisitions. [1]The company has throughout in its lifetime been acquiring smaller cloth and cosmetics manufacturing companies the first one being Marshall  & Snelgrove in 1919. Debenhams manufactures cloth wear both for domestic use and also for export purposes. Much of their products are exported in the European, Asian and African nations including the US market[2]. The target group of Debenhams includes children, who buy children’s wear, women (women’s wear) and men (Men’s wear). Other target groups are: cosmetic shops; large super-markets and other processing companies. The products range from wedding dresses to school uniforms. Its policy is to analyse and identify what customer specifications are and design the cloths accordingly. Technologically, the company has re-shaped its manufacturing methodologies that have produced the latest fashions [3]of clothes in the market. These have attracted a large number of customers. The following table can help illustrate how the demand for cloth wear for different categories of its target groups has been trending for the last four years.The demand is in terms of the revenue realized from the sale of clothes and cosmetics. GROUP | 2003£ | 2004£ | 2005£ | 2006£ |   | Children | 649440 | 752386 | 798467 | 863258 |   | Women | 859035 | 874903 | 904567 | 943567 |   | Men | 534786 | 587325 | 604879 | 698346 |   |...

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• CU728 Analyse and report data Essay

  ...data are that is can be easier to read and to understand. It also makes it quicker to find the information you need from it. 1.2 Explain how to evaluate the relevance, validity and reliability of data To evaluate the relevance of data you need to go back to why you gathered the data initially. If your end results answers the question then you know that you have compiled relevant data. To evaluate the validity and reliability of the data you can compare it to your own personal knowledge and expectations or someone else’s in the team. Alternatively, you can see if any of the information has ever been gathered before and if so, do the results follow a similar pattern? 1.3 Explain how to analyse and prepare researched data so results will be accurate and free from bias To analyse and prepare researched data so the results will be accurate and free from bias you can be self-critical of the data asking yourself whether it reflects the reality or not. Also, you could have a co-worker work on the same query and see if the outcomes are alike. If there are different then you will know that one of the outcomes is inaccurate and slightly biased. Depending on the different types of information, you want to ensure that the data isn’t anonymous as you have no guarantee that it is accurate and free from bias. Also, depending on the type of information, you want to make sure it is in no way discriminatory towards others. 1.4 Explain the...

  1043  Words | 4  Pages