Analylis Primark

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PRIMARK

PRIMARK
Pay Less Look Good
MBA 4B
Shahid Ishaq Nafees Akram Shahid Rashid Rana Waheed Zafar SanaUllah Waqas Nayer Sadia Rafaqat Sana Altaf Aun Naqi Zainab Naeem 152 113 154 194 147 179 138 145 166 199

Submitted to Sir Adil Paracha

Contents
Executive Summary .................................................................................................................................... i Introduction.................................................................................................................................................. 1 Swot Analysis .............................................................................................................................................. 6 Porter‟s Five Forces ................................................................................................................................. 14

Driver of Change ...................................................................................................................................... 23 PESTEL analysis ...................................................................................................................................... 29

Key Success Factor ................................................................................................................................. 32 Scenario Planning .................................................................................................................................... 42 Internal Analysis ....................................................................................................................................... 54

TOWS ........................................................................................................................................................ 67 S PACE Matrix .......................................................................................................................................... 71

QSPM ......................................................................................................................................................... 78 Competitive Strategy ............................................................................................................................... 83 DIVERSIFICATION STRATEGIES........................................................................................................ 86

References ................................................................................................................................................ 93

PRIMARK

Executive Summary
This report consist of Primark Company‟s Strategic aspects. It contain detail analysis of Primark policies and future aspects. All strategies are derived accordingly the current market situations and competitive environment. So to round things off, Primark overall are not all bad but not brilliant. It's all very well having good value but if getting to the stock itself is such a deterring and unwelcome challenge then there is little point. Personally, I like to shop with very few other people around and I tend to drift around quite quickly since I'm not a shopping fan; another impossibility in Primark. So our final advice is simply this. If you're a big fan of buying as cheap as possible and you don't mind fighting your way through and spending time then Primark is most certainly for you. Otherwise, do check it out on quiet days by all means (best to head there early) but don't bother with it apart from that.

Also, avoid the store at weekends like the plague - even if it is the only chance you get to shop because you'll waste a lot of your time standing within a tomb of other bodies, on the floor in a pile of special offer cardigans or in a long queue to purchase the pair of socks you eventually found in the right color.

i

PRIMARK

Introduction
For those of you not in the know, Primark is a department store chain that...
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