An Overall Report on Singapore Airlines

Topics: Singapore Airlines, Airline, Singapore Changi Airport Pages: 15 (4879 words) Published: July 25, 2011


Singapore Airlines Limited (Singapore Airlines) is a Singapore based airline company, engaged in providing airline operations, airport terminal services and engineering services. It provides both passenger as well as cargo and mail air transportation services to its customers worldwide. The company operates its business through three reportable segments, namely, airline operations, airport terminal and food operations, and engineering services. Some of the major subsidiaries of the company include Singapore Airport Terminal Services Limited (SATS), Singapore Airlines Cargo Pvt Limited, SIA Engineering Company Limited, and Silk Air (Singapore) Private Limited. As on 31, March 2009, the company had a fleet of 175 aircraft, of which 111 were in service and the rest were awaiting delivery to customer airlines. In fiscal 2008-09, Singapore Airlines operated 103 aircraft with an average age of 74 months. It carried more than 18,293 passengers in 2009 to nearly 66 destinations across the globe. It operates in East Asia, Europe, South-West Pacific, America, West Asia and Africa. The company is headquartered in Singapore. [pic]

We have chosen the Singapore airline in Asian context, “Singapore Airlines has evolved into one of the most respected travel brands around the world. They have one of the world’s youngest fleet in the air, a network spanning five continents, and the Singapore girl as their symbol of quality customer care and service”.


An organization’s current customs, transitions and general way of doing things are largely due to what it has done before and the degree of success it has had with those endeavors. The short term and long term plans of an organization is usually reflected by the vision or mission of the organization’s founder. SIA Engineering Company is engaged in providing aviation-engineering services of the highest quality, at competitive prices for customers and a profit to the Company. Singapore Airlines has a responsibility not only to be an excellent company, but also to be an excellent citizen of the world by enhancing the lives of the people we touch. With that aim in mind, we have made many commitments to the arts and education, to our communities, and the health and welfare of our country's citizens, and those in countries we fly to. With this goal in mind, we've also made a strong commitment to preserving the environment - and our world for future generations.

Organizational structure:
An organizational structure consists of activities such as task allocation, coordination and supervision, which is directed towards the achievement of organizational aims, can also be considered as the viewing glass or perspective through which individuals see their organization and its environment. An organization can be structured in many different ways, depending on their objectives. The structure of an organization will determine the modes in which it operates and performs. Organizational structure allows the expressed allocation of responsibilities for different functions and processes to different entities such as the branch, department, workgroup and individual. Singapore airlines have a board of directors. Mr. Choon Phong Goh is the CEO of the company. There is a chairman of the board of directors, Ching Yen Lee. Executive vice president of human resource and planning, executive vice-president of marketing and regions, executive vice president of operations and services, president and chief engineering officer of SIA engineering company ltd and senior vice president of Finance are under the supervision of Ching Yen Lee. The Cabin crew, Engineering, Flight Operations, Human resources and the Americas is under the Marketing and regions department. The South West pacific division, West Asia and Africa division, Europe division, North Asia, South Asia and the Airport Terminal Services are under the operations and...
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