An Exploration to a Practical Business Model for the Application of Solar Energy as a Sustainable Industry in Hong Kong.

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AN EXPLORATION TO A PRACTICAL BUSINESS MODEL FOR THE
APPLICATION OF SOLAR ENERGY AS A SUSTAINABLE INDUSTRY IN
HONG KONG.

INDEX
INTRODUCTION
BACKGROUND
GLOBAL WARMING AND ITS IMPACT ON THE WORLD
SPECIFIC IMPACT OF GLOBAL WARMING ON HONG KONG
AVAILABILITY OF SOLAR ENERGY AND ITS CURRENT APPLICATION IN HONG KONG
PUBLIC APPEAL TO A FUNDAMENTAL CHANGE

METHODOLOGY AND GUIDING PRINCIPLE
METHODOLOGY
PRINCIPLE

AN EXPLORATION TO A PRACTICAL BUSINESS MODEL FOR THE
APPLICATION OF SOLAR ENERGY AS A SUSTAINABLE INDUSTRY
IN HONG KONG.
MISSION
OBJECTIVES
RATIONALE OF THE PROJECT
FUNDING
ORGANIZATION
GROWTH AND DEVELOPMENT

CONCLUSION:

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INTRODUCTION
Innovation and creativity are now claimed to be widely applied in various field. They are especially crucial in the initialization of a paradigm shift. Most leading companies in the world also seek ways to maximize the profit, minimize the expenses, enlarge the market share and reduce costs. On the other hand, more and more emphasis is put on the social responsibility of business firms in carry out their business activities. In order to meet the company's target, innovation and creativity are required for a top management team.

A practical example is found in the use of solar energy. Solar energy is an environmental friendly energy source. However, in the application of solar energy as a “clean” and “cheap” energy source replacing the traditional “dirty” energy such as gasoline, coal, etc. There is not enough momentum for the general public as well as the business firm to make a fundamental change in their habit of energy consumption even they recognize the merits and the business opportunities of solar energy. Innovation and creativity are needed for initializing a change in human thought. Seeking to build up a feasible mode of business for the use of solar energy is now the first consideration among all.

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BACKGROUND
GLOBAL WARMING AND ITS IMPACT ON THE WORLD:
The most respected scientific bodies have stated unequivocally that global warming is occurring, and people are causing it by burning fossil fuels (like coal, oil and natural gas) and cutting down forests. The U.S. National Academy of Sciences, which in 2005 the White House called "the gold standard of objective scientific assessment," issued a joint statement with 10 other National Academies of Science saying, "the scientific understanding of climate change is now sufficiently clear to justify nations taking prompt action. It is vital that all nations identify cost-effective steps that they can take now, to contribute to substantial and long-term reduction in net global greenhouse gas emissions.”1 Now nobody queries the adverse effect of global warming on our world. Both

the environment and human life
are also affected, which in turn endangers the survival of some species and in the long run even the human beings. Extreme weather events like El Nino Phenomenon, La Nina Phenomenon, retreat of glacier in the Arctic or frigid zone, shrinking of ice sheet on both the North and South Poles, rising sea level and spreading of tropical diseases keep causing economic loss. In addition, these geographic and biological impacts inevitably cause huge social and political impact on the world. The poor people and poor countries are usually suffer more in the natural disasters. Contesting for the control of natural resources like fossil fuels will likely cause social and political chaos and even warfares among countries.

SPECIFIC IMPACT OF GLOBAL WARMING ON HONG KONG
It is easy to infer that all these impacts will be equally applicable to Hong Kong. It is estimated that the Gini's Coefficient almost reached 0.533 in 2006. In the light that the extreme polarization of wealth distribution in Hong Kong, the rising temperature in the summer season and the increasing flooding in the low land area in the raining and typhoon season will certainly cause the quality of life of...
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