An Evaluation of Marketing Strategies a Case Study on Scb

Topics: Marketing, Service, Service system Pages: 5 (859 words) Published: May 13, 2011

1.0 Introduction
This chapter introduces the research problem. It focuses its attention on the background of the problem. This chapter forms the back-borne of the research itself as it states the statement of the problem, the main research objectives and questions as well as the background of the study, which includes a brief history of the organisation. The significance of the study was also discussed as well as the assumptions that will be made when carrying out this work. The researcher encountered a number of drawbacks during the study and they were also discussed at the end of this chapter as limitations References

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