An Emerging Network Marketing In China Jing Dong Mall
Contents
Abstract 2
Introduction 3
Case Study 4
Macro Level Analysis 4
Political Factor 5
Economic Factor 6
Social Factor 7
Technical Environment 8
Micro Level 8
Suppliers’ Bargaining Ability 8
Purchasers’ Bargaining Ability 9
Threat of New Entrants 9
Threat of Substitutes 10
Existing Competitors in the Industry 10
Development Strategy and Solution 10
Conclusion 11
A Emerging Network Marketing in China—Jing Dong Mall
Abstract
Analysing from the present situation, it has already become an inevitable trend in the future competition that the marketing channels of traditional enterprise becomes internet-enabled. The competition in B2C E-commerce industry is also increasing and becomes more and more refined. Caught in such an Enterprise-transformation Era when the world replaces the old with the new and E-commerce traders get tangled up in competition, E-commerce Enterprises need to find out a perfectly self-suitable strategy for network marketing and prepare to make an adjustment in no time according to specific situations. By this way can they achieve a healthy growth in sales. This report will take Jing Dong Mall, one of China’s most popular and influential E-commerce Websites as a case study to analyse its internal environment, external environment and logistics distribution segment. It is hoped that there will be improvements by the end of the report.
Key Words: B2C; E-commerce; Internal Environment; External Environment; Logistics Distribution
Introduction
The purpose of this report is to analyse the challenges that Jing Dong Mall is facing now in an era when E-commerce develops rapidly. The analysis will generally cover two aspects: Internal environment and external environment. After that, for the 211 development program, Jing Dong’s self-operated logistics capabilities will be analysed and improved.
Network marketing is a marketing approach which is based on Internet technology and goes up to meet the customer’s desires and
Abstract 2
Introduction 3
Case Study 4
Macro Level Analysis 4
Political Factor 5
Economic Factor 6
Social Factor 7
Technical Environment 8
Micro Level 8
Suppliers’ Bargaining Ability 8
Purchasers’ Bargaining Ability 9
Threat of New Entrants 9
Threat of Substitutes 10
Existing Competitors in the Industry 10
Development Strategy and Solution 10
Conclusion 11
A Emerging Network Marketing in China—Jing Dong Mall
Abstract
Analysing from the present situation, it has already become an inevitable trend in the future competition that the marketing channels of traditional enterprise becomes internet-enabled. The competition in B2C E-commerce industry is also increasing and becomes more and more refined. Caught in such an Enterprise-transformation Era when the world replaces the old with the new and E-commerce traders get tangled up in competition, E-commerce Enterprises need to find out a perfectly self-suitable strategy for network marketing and prepare to make an adjustment in no time according to specific situations. By this way can they achieve a healthy growth in sales. This report will take Jing Dong Mall, one of China’s most popular and influential E-commerce Websites as a case study to analyse its internal environment, external environment and logistics distribution segment. It is hoped that there will be improvements by the end of the report.
Key Words: B2C; E-commerce; Internal Environment; External Environment; Logistics Distribution
Introduction
The purpose of this report is to analyse the challenges that Jing Dong Mall is facing now in an era when E-commerce develops rapidly. The analysis will generally cover two aspects: Internal environment and external environment. After that, for the 211 development program, Jing Dong’s self-operated logistics capabilities will be analysed and improved.
Network marketing is a marketing approach which is based on Internet technology and goes up to meet the customer’s desires and