An Assesment of Indomie Noodles Tv Commercials on School Children

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CHAPTER ONE
INTRODUCTION
1.1Background to the Study
The assessment of Indomie noodles TV commercials among children is diverse and it has attracted or resulted to this research.
Television as a means of communication is widely believed to be the most persuasive and effective medium. This is facilitated by the unique features of television which is the combination of sight, sound and motion. These features account for the diverse viewer ship.

Robert Reed (2007) defines television according to the federal communications commissions as the synchronous transmission of visual and aural signals. The picture phase is accomplished by sending or rapid succession of electronic impulses which the receiver transforms into scenes and images.

Television audience ranging from teenagers, adults, older people, elites, literates and even illiterates have come to be acquainted with this popular game show on television. All these categories of people enjoy the programme “who wants to be a millionaire” with its unique features as it is quite different from all other television reality show.

There seem to be a general consensus by many programme analysts towards the reality game show tremendous impact on its viewing audience as it regards its educating, information and entertaining features attesting to the impact of television.

Gerbner (2006), in his book “Television impact”, said that television has effectively taken the place of tribal elders of origin, religion, and even formal education in its role of myth telling. Common rituals and methodologies are crucial for society because they function as agencies of symbolic socialization and as such demonstrate how society works by dramatizing its norms and values.

For some years now, research has focused on the question of whether or not watching a certain type of television programme produces certain effect. Experiments, have concentrated on observing and measuring behaviour in viewers after they have seen a single programme. One of such laboratory experiments carried out by Liebert and Baron (2007) shows that there is a positive casual relationship between watching the portrayals on television and levels of aggressiveness in individual viewers.

A cursory look at different studies done in this areas revealed that the researcher have entirely centered on the negative aspects and effects of television on its audience. But this researcher has decided to carry out this study looking at the Sunnyside of the television programming with a focus on “who wants to be a millionaire” 1.2Statement of the Problem

The researcher will like this research to tackle the following problems. Reasons why television commercials are seen to be of negative or positive influence. To find out ways of convincing the audience on the importance of television commercials especially “Indomie noodles TV commercials.” Why children of Ansarudeen Nursery and Primary School pay attention to Indomie Noodles television commercials. To find out how children of Ansarudeen Nursery and Primary School, Iree, perceive the commercials. 1.3Objectives of the Study

Nwaorgu (1991) says objective of the study contain major things the researcher intends to do towards providing solution to the problem identified in the statement of the problem. The objectives of this study are as follows: -To establish if the Indomie TV commercial has any impact on the children of Ansarudeen Nur/Pry School influences its audience. -To find out if children of Ansarudeen Nur/Pry School enjoy and find Indomie TV commercials interesting. -To find out how regularly children of Ansarudeen Nur/Pry School loves to watch the Indomie TV commercials. -To find out if the children of Ansarudeen Nur/Pry School believe what they see in Indomie TV commercials. 1.4Significance of the Study

Chukwuemeka (2002), contributed that the significance of the study contains the benefits or values of the study contains the benefits, or values of the...
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