An Application of David’s Strategy Formulation Framework to the Turkish Airlines on Domestic Air Transportation Operations
AN APPLICATION OF DAVID’S STRATEGY FORMULATION FRAMEWORK TO THE TURKISH AIRLINES ON DOMESTIC AIR TRANSPORTATION OPERATIONS
Thesis submitted to the Institute of Social Sciences in partial fulfillment of the requirements for the degree of Master of Arts in Management by Mehmet ŞANAL Fatih University
June 2007
© Mehmet ŞANAL All Rights Reserved, 2007
ii
To my wife, Nesibe…
APPROVAL PAGE
iii
I certify that this thesis satisfies all the requirements as a thesis for the degree of Master of Arts.
Assist. Prof. Dr. N. Gökhan Torlak Department Chair This is to certify that I have read this thesis and that in my opinion it is fully adequate, in scope and quality, as a thesis for the degree of Master of Arts. Assist. Prof. Dr. N. Gökhan Torlak Supervisor Examining Committee Members Assist. Prof. Dr. N. Gökhan TORLAK Prof. Dr. Vildan SERİN Assoc. Prof. Dr. Selim ZAİM ………………………. ………………………. ……………………….
It is approved that this thesis has been written in compliance with the formatting rules laid down by the Graduate Institute of Social Sciences.
Assoc. Prof. Dr. Mehmet ORHAN Director Date June 2007
AUTHOR DECLARATIONS
iv
1. The material included in this thesis has not been submitted wholly or in part for any academic award or qualification other than that for which it is now submitted. 2. The program of advanced study of which this thesis is part has consisted of: i) Research Methods course during the undergraduate study
ii) Examination of several thesis guides of particular universities both in Turkey and abroad as well as a professional book on this subject.
Mehmet ŞANAL June, 2007
v
ABSTRACT Mehmet ŞANAL June 2007
AN APPLICATION OF DAVID’S STRATEGY FORMULATION FRAMEWORK TO THE TURKISH AIRLINES ON DOMESTIC AIR TRANSPORTATION OPERATIONS
This thesis focuses on a modern strategy formulation framework formed by Fred David in the strategic management process. This framework guides strategists to evaluate firms’ internal
Thesis submitted to the Institute of Social Sciences in partial fulfillment of the requirements for the degree of Master of Arts in Management by Mehmet ŞANAL Fatih University
June 2007
© Mehmet ŞANAL All Rights Reserved, 2007
ii
To my wife, Nesibe…
APPROVAL PAGE
iii
I certify that this thesis satisfies all the requirements as a thesis for the degree of Master of Arts.
Assist. Prof. Dr. N. Gökhan Torlak Department Chair This is to certify that I have read this thesis and that in my opinion it is fully adequate, in scope and quality, as a thesis for the degree of Master of Arts. Assist. Prof. Dr. N. Gökhan Torlak Supervisor Examining Committee Members Assist. Prof. Dr. N. Gökhan TORLAK Prof. Dr. Vildan SERİN Assoc. Prof. Dr. Selim ZAİM ………………………. ………………………. ……………………….
It is approved that this thesis has been written in compliance with the formatting rules laid down by the Graduate Institute of Social Sciences.
Assoc. Prof. Dr. Mehmet ORHAN Director Date June 2007
AUTHOR DECLARATIONS
iv
1. The material included in this thesis has not been submitted wholly or in part for any academic award or qualification other than that for which it is now submitted. 2. The program of advanced study of which this thesis is part has consisted of: i) Research Methods course during the undergraduate study
ii) Examination of several thesis guides of particular universities both in Turkey and abroad as well as a professional book on this subject.
Mehmet ŞANAL June, 2007
v
ABSTRACT Mehmet ŞANAL June 2007
AN APPLICATION OF DAVID’S STRATEGY FORMULATION FRAMEWORK TO THE TURKISH AIRLINES ON DOMESTIC AIR TRANSPORTATION OPERATIONS
This thesis focuses on a modern strategy formulation framework formed by Fred David in the strategic management process. This framework guides strategists to evaluate firms’ internal
Bibliography: 94 Horne, J.V., (1974), Financial Management and Policy, Upper Saddle River, N.J.: Prentice- Hall,:10 95 Radder L., Louw, L., (1998), ”The SPACE Matrix: A Tool for Calibrating Competition”, Long Range Planning, Vol http://www.answers.com/topic/growth-share-matrix http://www.law.cornell.edu/wex/index.php/Joint_venture http://www.thy.com.tr (18 April 2007) (23 May 2007) (10 June 2007) (20 May 2007) (11 May 2007) (10 May 2007) 97