An Apple a Day
What came first, the chicken or Apple? As I sit in the Hayden Library right now I spot countless students furiously typing away on Mac computers and relentlessly texting their thumbs off on iPhone’s, both products of Apple Inc. Apple is one of the most well-known companies when it comes to the making of cutting-edge technology. Apple Computer Inc. first came to be a company in 1976 when Steve Jobs and Steve Wozniak released the Apple I in Cupertino, California. Until the nineties, the company produced some of the best personal computers that could be found on the market, including the Apple brand, Macintosh and Power Mac computers. However, they saw a turn in sales as the technology brand competition began to increase. Fortunately, 2001 came as a banner year for the company when they introduced the first Apple iPod (Cusumano). From then on, the company continued to stay on top of its game and improved upon their technology. They produced such products as the Macbook, iPhone’s, iPod touches and Apple TV. Now, Apple is a reputable brand known all over the globe. Apple is known for their innovative technology that is typically the first of its kind on the market and is something that most people want to own because of how beneficial their advancements are to daily living. I, myself, am also a pleased owner of multiple Apple products. Apple's success can be attributed to a few factors including a lineup of products that is extensive yet connected, a scrupulously controlled retail experience, and a very particular brand of leadership at the top. While some critics argue that Apple is not the top company in technology, evidence proves otherwise. Apple is one of the most advantageous businesses because their products are simple, they are always a step ahead of competitors, and their customer service is exemplary. Behind every company is a standard guideline of simple criteria to be met in order to achieve success. Aside from producing products beneficial to the community, they must also offer something their competitors don’t. They must be known for signature items. A good company must also focus on the customers as well and not just their products. It seems that each new Apple product is a revolutionary progress in its own right and they are easy to use. Just think of all the major news space dedicated to each new iPhone or the iPad, the many rumors and hype before a launch and the hundreds of sleeping bags lined up outside stores. At first glance, Apple products aren’t really all that “revolutionary”. So what makes Apple different? Simplicity. The iPhone uses a single “Home” button. The iPods and all its siblings use the clickwheel for tasks, navigation and music playing. Even the Mighty Mouse is simplicity itself, eliminating the need for a clickable button. Such “human element” design plays very well with its users. Compare with the tiny buttons of old Sony music players with that of Apple. Or the chunkiness and tech-laden face of Nokia phones with the iPhone. Such simplicity even leads into branding techniques. For example a typical Apple product launch is just a simple black background over a stark white screen. The presentations are neat, clear and to the point. There are no sparkles and fireworks, no special effects and confetti falling from the rafters. Just Steve Jobs, walking on stage, and revealing the new talked-about product as if he was discussing the weather. Even Jobs himself was simple in his trademark plain black T-shirt. In an era of hype and useless clutter, Apple’s products and brand image, as a whole, is refreshing. And this is one of the reasons why people love it. Apple also succeeds because it uses their massive $70 billion bank account to literally stay years ahead of the competition when it comes to manufacturing and components. According to Hachman, “Nightline”, an ABC Television Network program, was given access to get a first hand look behind the...
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