An Analysis of Superdry’ Working Environments and the Future Prospects for the Company
An Analysis of
Superdry’ Working Environments and the Future Prospects for the Company
Executive Summary
This report discussess the working environment of Superdry and then offers an analysis of the future prospective for the company.
Firstly introduce the background of Superdry include establishment, products, performance and so on. Then Porter’s five forces framework is applied to analyse the competitive environment which are suppliers, customers, competitors and so on. Next Porter’s PESTEL analysis is used to discuss the external environments which Superdry operates in. It focuses on the key factors which can greatly influence the company. Finally, explore the why Superdry can get a great success as well as the future developing prospects and end with a conclusion to summarize the ideas.
Table of Contents 1. Introduction P1 2. Background P1 3. Porter’s five forces analysis P3
3.1Threat of new entrants P3
3.2Bargaining Power of Suppliers P4
3.3Bargaining Power of Buyers P5
3.4Threat of Substitute Products P5
3.5Intensity of Rivalry among Competitor P6 4. PESTEL Analysis P6
4.1 Economic factors P6
4.2 Socio-cultural factors P7
5. Analysis of the future prospects P8
5.1 Strategy P8 5.2 Current issue P10
6. Conclusion P10
7. References P12
An Analysis of Superdry’s Working Environment and the Future Prospects for
Superdry’ Working Environments and the Future Prospects for the Company
Executive Summary
This report discussess the working environment of Superdry and then offers an analysis of the future prospective for the company.
Firstly introduce the background of Superdry include establishment, products, performance and so on. Then Porter’s five forces framework is applied to analyse the competitive environment which are suppliers, customers, competitors and so on. Next Porter’s PESTEL analysis is used to discuss the external environments which Superdry operates in. It focuses on the key factors which can greatly influence the company. Finally, explore the why Superdry can get a great success as well as the future developing prospects and end with a conclusion to summarize the ideas.
Table of Contents 1. Introduction P1 2. Background P1 3. Porter’s five forces analysis P3
3.1Threat of new entrants P3
3.2Bargaining Power of Suppliers P4
3.3Bargaining Power of Buyers P5
3.4Threat of Substitute Products P5
3.5Intensity of Rivalry among Competitor P6 4. PESTEL Analysis P6
4.1 Economic factors P6
4.2 Socio-cultural factors P7
5. Analysis of the future prospects P8
5.1 Strategy P8 5.2 Current issue P10
6. Conclusion P10
7. References P12
An Analysis of Superdry’s Working Environment and the Future Prospects for
References: BBC (2011). Superdry firm Supergroup 's profit hit by warehouse cost. Available at: http://www.bbc.co.uk/news/business-16177657 [Accessed 7th March 2012] Davey, J David, B. (2011). Management: an introduction. Harlow: Financial Times Prentice Hall. Fashion snoops news. (2011). Superdry Resolves Warehouse Issues. Available at: http://fashionsnoopsnewsletter.com/news/?p=6806 [Accessed 7th March 2012] Kushida, K.E Laura, C. (2011). “American Eagle Outfitters Plans to Get Talons into UK Market”. The Independent on Sunday. London, Independent Print Ltd. Montfort, E. (2011). The Success to Building a Market and Retaining Control Over a Brand. Available at: http://www.fashionlaw.co.uk/site/fashion_focus/success_to_building_a_market.html [Accessed 7th March 2012] Nike Five Forces Sirmon, D.G., Gove, S. & Hitt, M.H. (2008). “Resource Management in Dyadic Competitive Rivalry: The Effects of Resource bunding and deployment”. Academy of Management Journal. 51: 919-939 Superdry.com(2011) Superdry.com(2011). Our history. Available at: http://www.supergroup.co.uk/our-history [accessed 12th March 2012] SuperGroup SuperGroup.Plc(2011). Our Brands. Available at: http://www.supergroup.co.uk/our-brands [accessed 12th March 2012] Thegaleries(2010)