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An Analysis of Language Features in English Advertisements

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An Analysis of Language Features in English Advertisements
摘要 本文旨在通过对书面英语广告的语言分析
总结出广告英语在词汇﹑句法﹑篇章上的语言特点。为了使研究从数据出发得出科学结论，本文作者建立了一个拥有60篇各类广告的小型语料库。通过对此语料库中日用品广告﹑科技设备广告﹑服务业广告的深入细致的定量和定性分析，总结出广告英语在此三类广告中的相同点与不同点，并且根据语言的意义，风格及功能解释广告英语的共性以及广告英语在不同类型广告中的特殊性。


References: London: George Allen & Unwin (Publishers) Ltd. 1985 [7] Roberts, William H Boston: Houghton Mifflin Co. 1989 [8] Vestergaard, Torben & Schr der, Kim The language of Advertising 1.2 Definition of advertising According to the Definition Committee of American Marketing Association(方薇, 1997:2)
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