An Analysis of Apple

Topics: Apple Inc., ILife, Personal computer Pages: 4 (1240 words) Published: April 19, 2013
Apple is a very successful producer of computer software and hardware that leads in its competitive industry. To evaluate the progress, success, and faults of the company, the SWOT analysis is used. The SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities and threats to the organization. This will help to identify internet and external areas that need improvement and internal and external areas that prove to be successful. Strengths

Over the years, Apple has grown by offering superior products compared to competitors. Apple has positioned itself to be a pioneer in the personal computer industry. It is one of the original hardware producers in the market that controls both the manufacturing of its products as well as its operating system. Apple has set standards for high quality products in order to meet customer satisfaction. The company’s commitment to excellence, most of its products are compact and simple to operate. Apple is known for its loyal consumers who purchase its products for quality, regardless of price. The company’s stock price is the highest in the personal computer industry. Apple is financed mostly by its equity. In fact Apple does not have any debt, so investors would bear less risk by holding Apple’s stock. Apple is a leading innovator in mobile device technology. Apple has been chosen as the most innovative company in the world for the 3rd time in 2012. Company’s core competency of producing innovative products is the strength the company builds upon and is able to bring the most innovative products to the market.  Apple has a reputation of highly innovative, well designed, and well-functioning products and sound company performance. Marketing is one of the strongest functional areas Apple has. It can sell pricier products, build superior stores (they are more or less built to achieve marketing goals) and advertise their products in a compelling manner. Weaknesses

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