AN AMERICAN GAUCHO IN ARGENTINA
Case Analysis 1
Sept 11, 2014
I. Identification of Problems
With the development of economic integration globally, man is beginning a new era of global negotiation. Cross-cultural business negotiations that between business people who from different countries with different mentalities and cultures are becoming more and more frequent. At present, people gradually concern the problems, which are triggered by cross-cultural business negotiations. American Great Plains Foods was a manufacturer and marketer meat products that was founded in 1896. It grew into international company that people relied on for Great Plains' strong brand. Comidas Gaucho is well-known Argentina food processor which was targeted by Great Plains look into forming an alliance for South American market. Peter Fuller was sent out as Great Plains representative to reach a cooperative agreement with Comidas Gaucho. Peter's Argentina trip which takes place over a period of three days, is not as what is originally expected.
The main reason for the failure of Peter's Argentina trip is that a lack of understanding Argentina business etiquette, as well as cultural differences. Peter ignored the cultural differences of cross-cultural business negotiations had a significant impact. Most of the problems in case are caused by the lack of understanding of Argentinian advance by Peter. For example, wearing a short shirt, Peter appeared in Ezeiza International airport is filled with people who are wearing coats, which is sufficient to prove that Peter didn't prepare at all for his Argentina trip.
II. Analysis and Evaluation
The chart below is based on Hofstede's five cultural dimensions (Geert-Hofstede, 2014). We can see one of the largest score difference is on uncertainty avoidance between Argentina and U.S. According to Hofstede, “Uncertainty Avoidance is referring to a lack of tolerance for ambiguity and a need for formal rules and policies. This dimension measures the extent to which people
Sept 11, 2014
I. Identification of Problems
With the development of economic integration globally, man is beginning a new era of global negotiation. Cross-cultural business negotiations that between business people who from different countries with different mentalities and cultures are becoming more and more frequent. At present, people gradually concern the problems, which are triggered by cross-cultural business negotiations. American Great Plains Foods was a manufacturer and marketer meat products that was founded in 1896. It grew into international company that people relied on for Great Plains' strong brand. Comidas Gaucho is well-known Argentina food processor which was targeted by Great Plains look into forming an alliance for South American market. Peter Fuller was sent out as Great Plains representative to reach a cooperative agreement with Comidas Gaucho. Peter's Argentina trip which takes place over a period of three days, is not as what is originally expected.
The main reason for the failure of Peter's Argentina trip is that a lack of understanding Argentina business etiquette, as well as cultural differences. Peter ignored the cultural differences of cross-cultural business negotiations had a significant impact. Most of the problems in case are caused by the lack of understanding of Argentinian advance by Peter. For example, wearing a short shirt, Peter appeared in Ezeiza International airport is filled with people who are wearing coats, which is sufficient to prove that Peter didn't prepare at all for his Argentina trip.
II. Analysis and Evaluation
The chart below is based on Hofstede's five cultural dimensions (Geert-Hofstede, 2014). We can see one of the largest score difference is on uncertainty avoidance between Argentina and U.S. According to Hofstede, “Uncertainty Avoidance is referring to a lack of tolerance for ambiguity and a need for formal rules and policies. This dimension measures the extent to which people
References: Creegan, J. K. (2012). The Argentines Descended from the Boats: Migration in Argentina Retrieved from: http://www.argentinaindependent.com/top-story/the-argentines-descended-from-the-boats-migration-in-argentina/ Durrer, H. (2006). Ways of Perception. On Visual and Intercultural Communication. White Lotus Press, Bangkok, 2006, ISBN 974-4800-92-5. Anonymous. (2014). What about Argentina? The Hofstede Centre. Retrieved from: http://geert-hofstede.com/argentina.html