Amway

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Key Financials| View Financials|
| Y10| Y09| Y08|
Sales| 719.41| 663.90| 645.46|
Operating Income| 112.37| 96.15| 118.61|
Net Income| 78.27| 72.54| 95.10|
Total Assets| 315.70| 325.94| 344.68|
Total Liabilities| 104.87| 88.23| 109.95|
EBITDA| 116.36| 101.64| 131.02|
Source: Worldscope - Millions MYR|
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Interactive Price Chart | |
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MAJOR SHAREHOLDER|
Investor Name| Current Position| %|
GDA BV| 84,990,283| 51.70|
Skim Amanah Saham Bumiputera| 22,924,700| 13.95|
Citigroup Sdn Bhd| 8,161,133| 4.96|
Kumpulan Wang Persaraan| 7,836,000| 4.77|
AmanahRaya Trustee Bhd| 7,000,000| 4.26|
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Company’s Background
Amway (Malaysia) Holdings Berhad (Amway) is an investment holding company. The Company, through its subsidiaries is principally engaged in the distribution of consumer products principally under the Amway trademark. Strenght, Weaknessess, Opportunities And Threat Analysis

S- Based on direct selling operation. Hence it can be a home based business. Everyone can participate in business. It’s easy to get admission in Amway with easy rout like intent. Have good customer service system. Backed by a 100% Customer Product Refund Policy produce faith and reselling attitude in customers. W- More power to IBOs gives critical structure to organization. Initially high entry cost leads to somewhat restrictions for business development. Rumors for direct selling operations. Focus shifted from selling products to recruiting. O- Setup a manufacturing plant in all countries leads to better platform for company. Population of India gives better opportunity to company. T- Competitors like AVON, MARY KAY, SUNRIDER creates lot of competition in market which leads to strong marketing competition in market.

Recommendation
Based on my analysis, the Amway’s product should provide trial packs as a way to introduce the product. Once gets idea about product he will comes to know the...
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