Preview

AmulParent CompanyAmul Anand Milk Union LimitedCategoryFood

Satisfactory Essays
Open Document
Open Document
231 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
AmulParent CompanyAmul Anand Milk Union LimitedCategoryFood
Amul
Parent Company
Amul (Anand Milk Union Limited)
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
The taste of India; Utterly butterly delicious
USP
India’s most trusted and popular dairy products’ brand
STP
Segment
People who need milk and milk products for day to day use
Target Group
Lower, Middle and upper middle class families
Positioning
An Indian brand producing superior quality products
Product Portfolio
Brands
1.Amul Butter
2.Amul Cheese
3.Amul Chocolates
4.Amul Ice Cream
5.Amul Kool
SWOT Analysis
Strength
1.High brand equity and top of the mind brand
2. Strong network of over 3 million milk producers
3. World’s largest manufacturer of pouched milk
4. India’s largest food brand, trusted for its quality
5.Number of popular milk products like ice cream, ghee, butter, paneer, dahi, milk, etc.
6.Products available at affordable price
7.Market leader in butter segment
8.Responsible for white revolution in India
9. Successful advertising and marketing campaigns
10.Strong network of Amul retail outlets, stalls and parlours
11.A popular mascot in the Amul girl
Weakness
1.Low market share in chocolates segment
2.Strong competition from international & domestic players in the ice cream segment means limited market share
Opportunity
1.Introduce new products in the chocolate segment
2.To tap the untapped market, increase its reach in rural markets
3.Rise in purchasing power of Indian people
Threats
1.Strong competition from international players
2.Economic slowdown and inflation
Competition
Competitors
1.Britannia
2.Nestle
3.Mother Dairy
4.Local dairies
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Mkt Week 2
    • 1208 Words
    • 5 Pages

    Mkt Week 2

    Market growth is a rise or escalation in the demand for a specific product over a period of time. Market growth can be decreased if the company does not produce a demanding product or service at the reasonable price for the consumer (Business Dictionary, 2012). KFF knows that their specialty food market signifies a modest part of produce sales in Canada. Though, as the public looks to healthier lifestyles and improved eating habits, stores like Kudler will be highly recommended in the Canadian markets. The evidences demonstrate proven growth in the United States market that could translate to similar success in Canada. “Total sales of specialty foods in 2010 were $70.32 billion, with $55.92 billion of sales at retail; Specialty foods represent 13.1 percent of all retail food sales; 76 percent of specialty food manufacturers report sales…

    • 1208 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Dippin Dots Essay
    • 589 Words
    • 3 Pages

    Dippin Dots Essay

    Dippin’ dots, the company operates in a highly competitive ice cream market, one which is characterised by so many rivals producing very similar products, with big names like Nestle of Switzerland and Unilever PLC of London and Rotterdam. But dippin’ dots, however, has managed to differentiate their products distinctively from what is being offered in the market. Its method of production highly favours mass production and storage in volumes of the ice cream which, on one hand, serves as competitive advantage as they get to enjoy both economies of scale and economies of scope within the industry but on the other hand may be a threat as the majority of their clientele buys and consumes ice cream in small quantities at a…

    • 589 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Ice Fili
    • 1731 Words
    • 6 Pages

    Ice Fili

    Ice Fili have a strong position in the market but their relative differentiation and cost position left them ‘stuck in the middle’ with respect to some regional and multinational firms. It is clear from the financial statements that the years following the crisis of ‘98 took their toll as we see a steady decrease in sales. Ice cream consumption in Russia continues to grow by an average of 3.5% over past two years (2001-2002) indicating a steady market. However, in order to remain competitive in an increasingly competitive market it may now be the time to reassess the current business model and plan strategic direction for the future.…

    • 1731 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Best Essays

    Milton Hershey Research Paper
    • 2527 Words
    • 11 Pages

    Milton Hershey Research Paper

    Recent trends toward globalization have revolutionized the confectionary industry. Although Hershey’s has traditionally focused on the American domestic market, it has recently attempted to diversify into international markets. However, these attempts have been largely unsuccessful, and Hershey’s global market share has decreased over the past five years. Hershey’s failure to expand internationally stems from two misfits. Hershey faces an external misfit between its business-level strategy of differentiation using American core values and changes in the global environment, as well as an internal misfit between its corporate-level strategy of international expansion and its formal organization. To resolve these issues, Hershey’s must align itself to meet the desires of its new customer base, while simultaneously uniting all members of its company.…

    • 2527 Words
    • 11 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Dippin' Dots' Case Study Analysis
    • 464 Words
    • 2 Pages

    Dippin' Dots' Case Study Analysis

    * The power of the suppliers and buyers. As the present competition and potential new competition in the “frozen desserts” segment, have a major effect externally.…

    • 464 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Ben And Jerry's Ethical Dilemmas
    • 1314 Words
    • 6 Pages

    Ben And Jerry's Ethical Dilemmas

    This allows them to produce more ice cream and therefore sell bigger proportions and earn more…

    • 1314 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Ice Film
    • 1656 Words
    • 7 Pages

    Ice Film

    The ice cream market is attractive due to its 15% to 20% profit margin and low initial capital investment. Ingredients are acquired at low cost because of their commodity nature. Also, the final product and production process are similar among producers. Products may be easily copied making differentiation difficult to obtain. It is easy to get through customers and retailers as numerous distribution channels available.…

    • 1656 Words
    • 7 Pages
    Good Essays
    Read More
  • Powerful Essays

    Frito Lays Dips: Marketing Management
    • 908 Words
    • 4 Pages

    Frito Lays Dips: Marketing Management

    Q.3 What is Cadbury Beverages relative competitive position in the U.S. soft drink industry? In the orange categody?…

    • 908 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Good Essays

    Ben And Jerry
    • 590 Words
    • 3 Pages

    Ben And Jerry

    The rise of health concern in 1990’s and higher education had led many people to seek for healthy food. Ben & Jerry’s ice cream with its rich flavor and high calorie and fat, thus became less preferable. Consumers had switched to different alternative within snack and candy industry. Secondly, the technological change had made their competitor more efficient in producing ice cream. Meanwhile Ben & Jerry had insisted on keeping their inefficient labor force in their production process. As a result, their main competitor, Hagen Daz, had gained more market share through price cut when the trend of people eating ice cream had geared toward a low price products instead of high premium ones. Ben & Jerry did not prepare or focus on international market, allowing Hagen Daz to grow its market. Thanks to its R&D team, Ben & Jerry’s products had many unique and rich flavors and was liked by many consumers in term of its flavor keeping the company a competitive advantage over its competitors. Since the trend of consumers had changed, the company needed to adapt its strategy to survive in the…

    • 590 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Case Study Darling Chocolate
    • 906 Words
    • 4 Pages

    Case Study Darling Chocolate

    There are many companies, foreign and domestic, are competing on the market. Foreign companies had been very successful due to low prices and aggressive advertising, but in recent years most consumers prefer domestic brands.…

    • 906 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Logoplaste
    • 2020 Words
    • 9 Pages

    Logoplaste

    In order to draw the BCG matrix, we started by collecting some data. Based on the Datamonitor Market Report 2006 (appendix 1), we were able to calculate the total ice cream’s market value of 2008. We made the choice to do the work for the year 2008 because the present year has not already ended. Thus it was only possible to calculate estimated values for 2008. Market value: (212.8-161)/4 = 12.95 million per year 161 + (12.95*2) = 186.9 million in 2008 With the objective of studying Unilever’s principal products, we had to take into account Nestlé (Unilever’s biggest competitor). We chose one equal competitor for each group of ice creams we thought were more important (appendix 2). Among all ice creams of Unilever, we focused on the ones that had a direct competitor in Nestlé. This is why we did not choose Carte D’or or Solero, we thought that its competitors were not as obvious as the others. We assumed then that the market shares from Unilever and Nestlé were the same as in 2006 (appendix 3). These values will enable us to estimate market values for each company and afterwards to calculate market shares and values for each product. We determined the division of the market in four segments: Super premium, Premium, Regular and Economy. The segments were chosen according to a price/quality ratio for each product we took into account (Appendix 4). The different market shares for each segment were estimated assuming that the super premium products would be a market niche with a small part of the market; the premium would be the most part and regular and economy would have similar market shares but smaller. Then, we estimated also proportions for the different…

    • 2020 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Ben&Jerry Swot
    • 654 Words
    • 3 Pages

    Ben&Jerry Swot

    | Weaknesses- Distribution: only 10%of the product sold in mass retail and supermarkets and hypermarkets are where ice creams are mainly bought (66,1 % of the market share of ice cream consumption in 2006) - Franchise networks are less important than main competitor Haagen Dazs- Prices of the products are quite hisgh - Target highly specific, only 7% of the population buys Ben & Jerry’s ice cream…

    • 654 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Entry Barriers for New Companies
    • 442 Words
    • 2 Pages

    Entry Barriers for New Companies

    Celano and Cornetto have been the two biggest firms in Viet Nam ice cream cone market for a long time. Therefore, it’s very difficult or even impossible for new firms to enter the market. Such barrier can be listed as:…

    • 442 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Ice Cream Competitive Analysis
    • 23298 Words
    • 94 Pages

    Ice Cream Competitive Analysis

    Moreover, I went through relevant literature about marketing strategy and case studies of international ice cream brands in order to get an idea of how a successful ice cream company operates abroad.…

    • 23298 Words
    • 94 Pages
    Powerful Essays
    Read More
  • Good Essays

    Tom's Palette
    • 7206 Words
    • 29 Pages

    Tom's Palette

    Market & Consumer Analysis Over the years, there is an increasing demand for ice cream in Singapore. According to Euromonitor, ice cream market in Singapore is expected to grow at 2% constant value CAGR from 2011 to 2015. This indicates Singapore’s high potential to be a profitable market for ice cream. Such level of demand is mainly caused by Singapore’s hot and humid weather, whereby consumers in Singapore often purchase ice cream for its cooling effect. The increasing affluence and disposable…

    • 7206 Words
    • 29 Pages
    Good Essays
    Read More

Related Topics