Amul Report

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  • Topic: Milk, Amul, Dairy product
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  • Published : October 2, 2012
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SUMMER INTERNSHIP PROGRAM
A
PROJECT REPORT
ON
“DEMAND ESTIMATION OF AMUL MILK , BUTTER, CHEESE, GHEE, CHOCOLATE, ETC IN MODINAGAR MARKET” IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.)

SUBMITTED TO:
Mr. Mohit Garg
(Project Guide)

SUBMITTED BY:
Garima Tyagi
ROLL NO -9052576
BBA-VI SEM

INSTITUTE OF MANAGEMENT & RESEARCH GHAZIABAD

“Hard Work: The power that pulls everything successfully”

No task is a single man’s effort. Cooperation and coordination of various people at various places go into the successful implementation. It is a great pleasure to have the opportunity to extend my heart–felt thanks to everybody who helped me through the successful completion of this project It would be prudent to commence this report with a sincere tribute to all those who played an indispensable role in the accomplishment of this work and obliged whenever and wherever their able guidance was required.

ACKNOWLEDGEMENT

I would like to express my gratitude and deep regards to my esteemed and revered company guide Mr. ANANT NAG for the help rendered by him, for providing me the right way to approach the business problem, and for constantly guiding me with his most valuable suggestions in spite of having a busy schedule. My project would not have been possible without his expert guidance. I would also like to thank, Mr. VISHAL CHOPRA and all my colleagues of. Amul India (Gujarat Co-operative Milk Marketing Federation Ltd) Who helped me during the training process and made this project a learning experience for me. My acknowledgement would be incomplete without paying my gratitude to my college mentor Mr. Rahul Gupta for providing his timely and valuable suggestions as and when required. Without his guidance and support this project would not have been the way it has come out.

Thanking you,With Regards
Garima Tyagi
BBA-VI Sem.

PREFACE
Summer Training is a necessary part for fulfillment of BBA- Vis Sem. course. The emphasizes in the project is providing the study and an insight in to Indian FMCG business scenario. The Summer Training has given a chance to try and apply the academic knowledge and gain insight in to corporate culture. This helps in developing decision-making abilities and emphasizes on active participation by the student.I undertook my training in Amul India (Gujarat Co-operative Milk Marketing Federation Ltd.) , a leading milk, icecream, butter manufacture company. During the training I had worked on the project “TO FIND OUT THE DEMAND ESTIMATION OF MILK, BUTTER, ICECREAM, GHEE, CHOCOLATE IN MODINAGAR REGION” working depot under Amul India(gujrat co-operative milk marketing federation ltd.) I gained valuable experience & knowledge during the survey. The project consists of my findings after tabulation of collected data, then analyzed conclusions were drawn and finally suggestions were put forward.The preface say about the working culture of AMUL INDIA which is a FMCG type of organization, competitive market of soft milk,butter, chocollate industry shows the promotion scheme of AMUL as to make a higher sales in the market.

TABLE OF CONTENTS
CHAPTER 1
EXECUTIVE SUMMARY
a) INTRODUCTION .................................................................. b) GCMMF TODAY ………………………………………… c) VARIOUS TYPE OF PRODUCT……………………….
AMUL BRIEF PROFILE
a) ABOUT AMUL……………………………………………. b) MISSION & VISSION…………………………………….. C) MARKETING STRATEGIES……………………………..
d) SWOT ANALYSIS………………………………………... e) ORGANISATIONAL STRUTURE…………………………

CHAPTER 2
a)OBJECTIVE OF STUDY……………………………………. b)NEED OF THE STUDY……………………………………... c) RESEARCH METHODOLOGY OF THE STUDY……..

CHAPTER3
a) DATA ANALYSIS AND...
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