Amul Project

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PROMOTION OF AMUL FLAAVYO IN MODERN AND TRADITIONAL FORMAT

By

DAMANDEEP SINGH

ROLL NO-60

Under the guidance of

Mr. NAGLE Prof.VANDANNA KHANNA Head, Sales & Marketing Faculty, Marketing Area (Stationery Division) SIMSR AMUL

K J Somaiya Institute of Management Studies & Research

June, 2012

DECLARATION

I, MR DAMANDEEP SINGH hereby declare that this project report is the record of authentic work carried out by me during the period from May to June and has not been submitted to any other University or Institute for the award of any degree / diploma etc.

DAMANDEEP SINGH
Roll No-60

Date 05-07-2012

ACKNOWLEDGEMENT

With immense pleasure, I would like to present this project report for Gujarat Co-operative Milk Marketing Federation Ltd. It has been an enriching experience for me to undergo my summer training at “GCMMF”, which would not have possible without the goodwill and support of the people around. As a student of “K J SOMAIYA School of Management”, Vidyavihar Mumbai. I would like to express my sincere thanks too all those who helped me during my training program. I would like to express my gratitude to all those who gave me the encouragement to complete this project. I would like to thank my college authorities and Director Mr for providing me the opportunity to work with the one prestigious organization. I would like to give my heartily gratitude to the Mr. Pranil Jadhav, Senior Executive (SALES), GCMMF Ltd., Pune for having given me the opportunity to do my project work in the organization and lighted my way of progress with his guidance. My sincere and deepest thanks to Mrs vandanna khanna, Faculty Member of SOMAIYA School of Management”, Vidyavihar Mumbai. for having spared his valuable time with me and for all the guidance given in executing the project as per requirements. I would like to give my special thanks to my parents, their love, support and blessing enabled me to complete this Project work. However, I accept the sole responsibility for any possible error of omission and would be extremely grateful to the readers of this project report if they bring such mistakes to my notice

CHAPTER 1
BACKGROUND OF THE STUDY
Promotion of a Amul newly launched product Amul FLAAVYO in modern and traditional retail formats. INTRODUCING NEW PRODUCT
To introduce new product in the market AMUL FLAVVYO, pull promotion strategy has been used in which promotion of a product on a very large scale has been done to make it visible on the market, thus raising the customers curiosity about the product and hence inducing them to buy it.

Before proceeding to start my work first I did market survey to know what retailers know about these product, how they perceive it whether as a dahi or frozen yoghurt. So I started with Market research where I had make use different tools to conduct a survey like questionnaire, survey, etc.

Market research is the key. Without the necessary information, you're simply flying blind in a storm, headed for a crash landing. Market research does more than confirm your "gut feeling," it provides critical information and direction. It identifies market needs and wants, product features, pricing, decision makers, distribution channels, motivation to buy. They're all critical to the decision process

Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behaviour. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically...
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