Amul Business Model
AMUL
ANAND MILK UNITED LIMITED
Introduction
The largest food brand in India and world 's Largest Pouched Milk Brand µAmul¶ is a brand name managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF).
This name has its origin in the Sanskrit word "Amoolya," (meaning Priceless) and was actually suggested by an employee of Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)
The Gujarat Cooperative Milk Marketing Federation Ltd, Anand (GCMMF) is the largest food products marketing organisation of India and is the apex organization of the Dairy Cooperatives of Gujarat.
With a turnover of INR 67.11 billion GCMMF has created an economic network that links :
millions of consumers in India and abroad, 2.8 million village milk producers, a cooperative system that includes 13,141 Village Dairy Cooperative Societies (VDCS) at the village level, further affiliated to 13 District Cooperative Milk Producers¶ Unions at the District level and GCMMF at the State level.
History
Condition of dairy farmers
Plea of dairy farmers and role of Sardar Vallabh Bhai Patel
Formation of first District Co-operative µKaira¶
Formation of µGCMMF¶
Condition of dairy farmers
There was exploitation of marginal milk producers by traders or agents of existing dairies in the small town named Anand (in Kaira District of Gujarat) and Polson Dairy . Other problems faced by dairy farmers in Gujrat.
Role of Sardar Vallabh Bhai Patel
Unfair trade practices and minimal returns angered dairy farmers.
So under the leadership of Tribhuvandas Patel dairy farmers approached Sardar Vallabh Bhai Patel for a solution.
Formation of District Co-operative µKaira¶
Thus the first District Cooperative was established to
collect and process milk in the District of Kaira in 1946.
Milk collection was also decentralized and village level
cooperatives were established to organize the marginal
ANAND MILK UNITED LIMITED
Introduction
The largest food brand in India and world 's Largest Pouched Milk Brand µAmul¶ is a brand name managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF).
This name has its origin in the Sanskrit word "Amoolya," (meaning Priceless) and was actually suggested by an employee of Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)
The Gujarat Cooperative Milk Marketing Federation Ltd, Anand (GCMMF) is the largest food products marketing organisation of India and is the apex organization of the Dairy Cooperatives of Gujarat.
With a turnover of INR 67.11 billion GCMMF has created an economic network that links :
millions of consumers in India and abroad, 2.8 million village milk producers, a cooperative system that includes 13,141 Village Dairy Cooperative Societies (VDCS) at the village level, further affiliated to 13 District Cooperative Milk Producers¶ Unions at the District level and GCMMF at the State level.
History
Condition of dairy farmers
Plea of dairy farmers and role of Sardar Vallabh Bhai Patel
Formation of first District Co-operative µKaira¶
Formation of µGCMMF¶
Condition of dairy farmers
There was exploitation of marginal milk producers by traders or agents of existing dairies in the small town named Anand (in Kaira District of Gujarat) and Polson Dairy . Other problems faced by dairy farmers in Gujrat.
Role of Sardar Vallabh Bhai Patel
Unfair trade practices and minimal returns angered dairy farmers.
So under the leadership of Tribhuvandas Patel dairy farmers approached Sardar Vallabh Bhai Patel for a solution.
Formation of District Co-operative µKaira¶
Thus the first District Cooperative was established to
collect and process milk in the District of Kaira in 1946.
Milk collection was also decentralized and village level
cooperatives were established to organize the marginal