Topics: Milk, Quality management, Amul Pages: 11 (2920 words) Published: December 2, 2012

* Productivity is the output of any production process, per unit of input. * Productivity can be defined as, “The ratio of output and input in any organization”. * Productivity = Output/Input

* For example: In factories and organizations it is the measure of the ability to create goods and services from a given amount of labor, capital, materials, land etc

* Quality management can be considered to have three main components: quality control, quality assurance and quality improvement. * Quality management is focused not only on product quality, but also the means to achieve it. * Both a philosophy and a method of management, designed to provide evidence that a specified standard of quality has been met and is being continuously improved. * A component of stewardship, which comprises the processes and systems to establish and maintain quality in each phase of the product life cycle.

Amul "priceless" in Hindi. The brand name "Amul," from the Sanskrit "Amulya," (meaning Priceless) was suggested by a quality control expert in Anand.), formed in 1946, is a dairy cooperative in India. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 3.03 million milk producers in Gujarat, India.

Entrance of Amul factory
Amul is based in Anand, Gujarat and has been an example of a co-operative organization's success in the long term. "Anyone who has seen … the dairy cooperatives in the state of Gujarat, especially the highly successful one known as AMUL, will naturally wonder what combination of influences and incentives is needed to multiply such a model a thousand times over in developing regions everywhere." The Amul Pattern has established itself as a uniquely appropriate model for rural development. Amul has spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world. It is also the world's biggest vegetarian cheese brand . Amul is the largest food brand in India and world's Largest Pouched Milk Brand with an annual turnover of US $2.2 billion (2010–11). Currently Unions making up GCMMF have 3.1 million producer members with milk collection average of 9.10 million litres per day. Besides India, Amul has entered overseas markets such as Mauritius, UAE, USA, Oman, Bangladesh, Australia, China, Singapore, Hong Kong and a few South African countries. Its bid to enter Japanese market in 1994 did not succeed, but now it has fresh plans entering the Japanese markets. Other potential markets being considered include Sri Lanka. Company info

The Gujarat Cooperative milk Marketing Federation Ltd, Anand (GCMMF) is the largest food products marketing organisation of India. It is the apex organization of the Dairy Cooperatives of Gujarat. Over the last five and a half decades, Dairy Cooperatives in Gujarat have created an economic network that links more than 3.1 million village milk producers with millions of consumers in India These cooperatives collect on an average 9.4 million litres of milk per day from their producer members, more than 70% of whom are small, marginal farmers and landless labourers and include a sizeable population of tribal folk and people belonging to the scheduled castes. The turnover of GCMMF (AMUL) during 2010-11 was Rs. 97.74  billion. It markets the products, produced by the district milk unions in 30 dairy plants,The farmers of Gujarat own the largest state of the art dairy plant in Asia – Mother Dairy, Gandhinagar, Gujarat – which can handle 2.5 million litres of milk per day and process 100 MTs of milk powder daily |


Amul is located in the town Anand which is in the state of Gujarat and it has set up itself as a model for development in the rural areas. For Amul Brand has started the Revolution White of India which has helped to make the country the biggest manufacturer...
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