Amoled Technology

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OLED Technology
REPORT: OLEDS and E-PAPER: Their disruptive potential for the European display industry

Advanced Topics in the Economics of Innovation
Bruno Van Pottelsberghe

María Catalán Herreros ECON4P

Index
• Introduction • Critical Analysis • EU Paradox • Intellectual Property and appropiation strategy • Conclusion • Sources • Appendices

Introduction
INDUSTRY
Electronic visual displays How can we define an electronic visual display? It is a piece of electrical equipment which performs as output device for presentation of images transmitted electronically, for visual reception, without producing a permanent record. Common applications for electronic visual displays are television sets or computer monitors.

Source: www.wikipedia.org

Introduction

This industry is characterized by...
• Rapidly growing industry - € 100 billion global market Production

- growing at about 10% per year Value

• Asian suppliers dominate

• Market dominated by LCD Technology

Introduction

OLED: New Technology
OLEDs (Organic light-emitting diode)

What's OLED? Polymers that emit light when a current is passed through them in one direction. In multi-pixel colour form, OLEDs can be used for displays for ICT,consumer goods and industrial applications. In the single-pixel form, OLEDs can be used as a new kind of lighting.

Introduction

REMARK !!!
Strictly speaking, it is incorrect to describe OLEDs as a “new technology” OLEDs are really a family of technologies. For example: - SM-OLED (small-molecule OLED) - PLED (polymer light emitting diodes) - TOLED (Transparent OLED) - SOLED (Stacked OLED) - PMOLED (Passive-matrix OLED) - AMOLED (Active-matrix OLED)

Introduction

OLED Development
•1989: OLED was discovered in a useful form, KODAK •1991: University research, Cambridge (CDT) •1994: Launch of industrial R&D •1998: First OLED product on the marketplace •Today New OLED industry OLED market forecast to reach $6B by 2012

SOURCE: Institute of Materials Research and Engineering, Singapore, 2007

Introduction

OLED technologies are used in different products, like:
•Television •Laptops •Mobile phones •A/V players (MP3, PMP) •Keyboards •Digital photo frames •Bluetooth headsets •HDTV OLEDs •Digital cameras •OLED for cars

•E-paper

Critical Analysis
•Which is the current dominator technology for display market? •How can we define OLED technologies? •The disruptive Potential of OLEDs: Why OLEDs might be disruptive? - Report •Description of OLEDs markets •How can we describe the OLED value chain? •What do we know about the competitive position of the EU's ICT sector? •What are the opportunities for the EU ICT Sector? •How is Europe positiones to take advantage?

Critical Analysis

The disruptive Potential of OLEDs: Why OLEDs might be disruptive?

According to the REPORT: “OLEDS and E-PAPER: Their
disruptive potential for the European display industry”

OLED is clearly a disruptive technology. Not as disruptive as the first flat panel technology (LCD) was at its time but with the best combination of:

-Performance -Manufacturing costs -Power efficiency

Appendix 1: OLED’s Advantages

Critical Analysis

The disruptive Potential of OLEDs: Why OLEDs might be disruptive?

2010

For this reason, It is important to analize the following two questions:

Critical Analysis

What are the opportunities for the EU ICT Sector? How is Europe positioned to take advantage?

In order to answer these questions, I will look for information about: •OLED industry Data •Major players of the OLED industry •European major players of the OLED industry •European position on the market: Avantages et disavantages, sector's leader...

EU Paradox
• OLED Industry Data - OLED Displays - OLED Lighting • Who are the major players? • Where is the industry located? European Union Position Answer the questions

EU Paradox: What are the opportunities for the EU ICT Sector?How is Europe...
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