Amity Unnversity

Media Brief

Amity School of Management



















Aneri Desai (9308)
Stefi D’souza (9311)
Sayali Gaikwad (9312)
Kautuk Srivastava (9345 )







Media brief for Amity School of Management



Points to be covered in the brief

    • To build amity school of management ‘brand’

    • To create awareness about our new ‘earn while you learn campaign’

    • To encourage more students to embrace this campaign and join amity


This media brief would provide you with a thorough knowledge of all the variables, which would aid in developing a composite media plan that would use all available forms of media so as to ensure that the key target audiences are reached with the core message.








Market Information Checklist

About the Product/ Service:

Amity school of management is a private organization in Noida and is one of the leading educational groups of India. According to the institute, it has five campuses - Noida, Lucknow, Jaipur, Gurgaon, and Gwalior.

Logo

      [pic]




The Logo represents Amity’s philosophy of “modernity blends with tradition”. The “Shield” in logo stands for traditional aspect and “Flame” signifies wisdom and knowledge, so close to the heart of the Founder.

Tag line

“We nurture talent” is the Tagline.

Founding Principle

Amity University has laid supreme emphasis on providing the most modern and sophisticated learning environment coupled with Indian heritage, value system and Sanskars, and thus the guiding principle of the foundation is "Where modernity blends with tradition".

According to them, the teaching methodology is contemporary which keeps the students and the staff abreast with the ever-changing scenario in the educational arena along with a fine blend of traditional Indian ethics and value systems.

Competitors

Amity falls in the list of top 50 Business schools of India. Amity is one of the best private universities, but they still are... [continues]

Read full essay