American Fast Food Industry

Only available on StudyMode
  • Topic: Fast food, Fast food restaurant, KFC
  • Pages : 4 (1531 words )
  • Download(s) : 636
  • Published : April 17, 2011
Open Document
Text Preview
In today’s hectic world, time is money. People are always chasing after time, after money. Time is not allowed to be waste, even the time to eat. Thus, the concept of fast food has born. Food that can be prepared and serve in a spilt of a second. So that customer can come eat and continue their business in the time much faster than eating in a regular diner. Nowadays, fast food is so common in the society that a lot of people will consider going to a fast food outlet when they don’t have time to prepare a proper meal, or they simply don’t know what to eat and just want to have a quick meal.

Since the early 20th century, fast food had had a big impact in peoples’ lives and the society, especially in the American culture. In this essay, we will be looking at the growth of the American Fast Food industry and the reason of it. How “FAST” can fast food be? We will be answering this question by covering four criteria of FAST food. Which includes F, the food in the industry; A, acquisition between fast food restaurants; S, impacts that fast food had brought to the society and T, technology used in this industry from the past to the future.

Until now, fast food industry still blossom in the American society due to the fact that it has a comprehensive market management network. One of the strong competitiveness is that there many large players in the market such as McDonald’s and Subway, it can easily expand its market share and extend to the overseas with their mass food production. For example, McDonald’s, one of the largest fast food chains, at the beginning of 2000, had operated more than 25,000 restaurants in 116 countries. It not only successfully expanding overseas markets, but also become one of the most successful fast food outlets. Mc Donald’s is so popular that even its brand name had given an effective way to advertize their products overseas. Because of expanding corporation, Mc Donald becomes one of the most important American fast food industries...
tracking img