American Eagle Outfitters

Topics: Abercrombie & Fitch, American Eagle Outfitters, Retail Ventures Pages: 4 (1099 words) Published: May 1, 2008
American Eagle Outfitters
From Wikipedia, the free encyclopedia
American Eagle Outfitters, Inc.

Public (NYSE: AEO)


HeadquartersPittsburgh, Pennsylvania

Area served United States

Key peopleJay L. Schottenstein (Chairman)
James V. O'Donnell (CEO)
Roger S. Markfield (Vice Chairman)
Susan P. McGalla (President & CMO)
Apparel, footwear, accessories

▲$2.8 billion USD (2006)

20,600 (2005)
Retail Ventures


American Eagle Outfitters (NYSE: AEO) is an American clothing and accessories retailer based in the South Side neighborhood of Pittsburgh, Pennsylvania. It was founded in 1977 by Sean Peters and Frank Perretta as a subsidiary of Retail Ventures Incorporated, a company which also owned and operated Silverman's Menswear. The Silvermans sold their ownership interests in 1991. At one time, it sold brands such as OshKosh in the early 1980s, similar to Gap selling Levi's.

Other brands
In addition to its namesake brand, American Eagle, the company has developed and announced plans for several new brand and concept initiatives poised to drive new growth as the American Eagle brand nears saturation in current markets. One already launched, being Aerie. The company's second stand-alone lifestyle concept, Martin + Osa, launched in the fall of 2006, targets men and women 25 to 40 years of age. In the year 2001, the company acquired a Canada-based retail concept called Bluenotes, which has approximately 100 stores averaging 3,300 square feet. The concept targeted a slightly younger demographic, ages 12-22, and was positioned as a denim-driven urban/suburban lifestyle brand. Due largely to poor performance, the Bluenotes business was sold to YM Inc. in 2004. aerie

aerie logo
The line aerie was announced in February 2006 as an intimate apparel sub-brand offering bras, panties, sportyish wear, and dorm wear targeting American Eagle's core 15-...
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