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Amazon vs Wallmart

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Amazon vs Wallmart
Amazon vs Wallm

Amazon vs. Walmart Alexandra Tikhonkikh Professor N. Kentish Metropolitan College of New York

The case study Amazon vs. Walmart is illustrated several concepts, which was described in the chapter. One of them is a sales Revenue Model where companies get revenue by selling goods, information, or services to customers. Like Amazon.com which sells books, music, and other products. Another one is e-tailer model. It is close to the typical bricks-and-mortar storefront, except that customers only need to connect to the Internet to check their items and place an order. The value scheme of e-tailers is to provide convenient, low-cost shopping 24/7, offering large assortments and consumer choice. Some e-tailers, such as Walmart.com, indicated to as “bricks-and-clicks,” are divisions of existing physical stores and have the same products. Others, however, exist only in the virtual world, without any ties to physical locations like Amazon.com. Before we going to analyze Amazon and Walmart.com using the value chain and competitive forces models, we suppose to describe these two concepts. Business Value Chain Model include: 1) views firms as series of activities that add value to products or services, 2) highlights activities, 3) primary activities vs. secondary activities, 4) regulate how information systems could advance customer and supplier disintermediation at each step of development, 5) utilize benchmarking. Michael Porter’s competitive forces model provides general view of firm, its competitors, and environment. It also substitutes products and services. The model include customers and suppliers, moreover, it contains traditional competitors and new market entrants. Besides, five competitive forces shape fate of firm.



References: 1. "Wal-Mart Form 10K: Portions of Annual Report to Shareholders". United States Securities and Exchange Commission. Retrieved June 28, 2011. 2. Ann Zimmerman (2010-06-07). "Rival Chains Secretly Fund Opposition to Walmart". The Wall Street Journal. Retrieved 2010-06-08. 3. Daniel, Fran (2010-09-29). "Head of Walmart tells WFU audience of plans for growth over next 20 years". Winston-Salem Journal. Retrieved 2010-09-29. 4. Walton, Sam; Huey, John. Sam Walton: Made in America: My Story. New York: Bantam, 1993. ISBN 978-0-553-56283-5. 7. "The Rise of Wal-Mart". Frontline: Is Wal-Mart Good for America?. 2004-11-16. Retrieved 2007-09-19. 8. "The Wal-Mart Timeline." Wal-Mart (published on walmartfacts.com). Retrieved July 24, 2006. 11. Jopson, Barney (2011-07-12). "Amazon urges California referendum on online tax". FT.com. Retrieved 2011-08-04. 12. "Amazon Spain launch may presage new overseas push", Reuters, Sept 14, 2011. 13. Ann Byers (2006). Jeff Bezos: the founder of Amazon.com 14 15. "Person of the Year – Jeffrey P. Bezos". Time Magazine. 1999-12-27. Archived from the original on 2000-04-08. Retrieved 2008-01-05. 16. Rivlin, Gary (2005-07-10). "A Retail Revolution Turns 10". Seattle, WA: The New York Times. Retrieved 2011-08-04.

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