Amazon: the Warrior for E-Commmerce

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Amazon: The Warrior for E-Commerce
Janet L. Hunt
American Military University

Abstract
Amazon Marketplace uses many feedback methods and technological advances to improve its on-line marketplace. Amazon, not only, monitors their feedback, but also looks for advancing trends and technology to implement on its website. Amazon provides a comprehensive platform for not only customers, but also for sellers.

Amazon: The Warrior for E-Commerce
Introduction
Amazon.com, Inc. started out at an on-line book retailer. Jeff Bezos incorporated the business in 1994. It was named for one the largest rivers in the world which was named for the mythical group of warrior women. Although it started out as only a book retailer, it soon expanded to many other areas: cd/dvd, electronics, furniture, apparel, etc… (Beyers, 2006). Building and Marketing the Company

Once Amazon became a good resource for on-line book selling, the company concentrated its efforts toward growth and expansion over profitability. This caused a lot of issues with the investors and share holders of the company. However, after that became successful, then Amazon decided to offer free shipping. The investors thought this cost the company too much money, however Bezos stuck to his guns showed that type of marketing strategy would pay off in the long run. Soon Amazon became one of the front leaders for innovative selling and marketing techniques. Amazon developed Amazon Web Services and the Kindle, which took off like wildfire. Amazon Web Services offers a complete set of infrastructure and application services that enable you to run virtually everything in the cloud: from enterprise applications and big data projects to social games and mobile apps. One of the key benefits of cloud computing is the opportunity to replace up-front capital infrastructure expenses with low variable costs that scale with your business. The Amazon Kindle is a series of e-book readers produced...
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