Amazon Strategy

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[键入公司名称]|
Knowledge Management and Business Intelligence|
Final paper|
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Gary|
2012/12/8|

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Catalogue
Introduction1
Customer service2
DSS4
BI5
BI Need and Issue10
Amazon China14
Conclusion16
REFERENCE:16

Introduction
In my midterm paper, I select Amazon which is a famous e-business as my topic. In that paper, I introduced the history and the strategy of this company. And then I found an example to illustrate how Amazon collects the customers’ information. I mentioned the way of data mining and I explain how Amazon pays the most attention on customers. So in this paper, I will talk about the others I didn’t mention in midterm paper. And at the last in this paper, I will talk something about the Amazon in China. I think it will give American some interesting points. Buy the way, this year I just gave up using Amazon to find the Black Friday goods. I spent almost 4 hours on waiting at the gate of BestBuy instead of waiting on Amazon. And I still lost the change to get the best goods. Because of someone got all the tickets and sold them to the people who really needed them. In this situation, I thought the 20th in the queue had nothing different with the 200th. Customer service

Like I have mentioned in my midterm paper, Amazon put the customers on the first class and it spends a lot of employees to serve the customers. And Amazon also serves the best website service to customers.

Amazon makes a date list to tell customers its deal.

Like icloud Amazon has its Amazon cloud player, which allows customer to keep the music safe in the cloud and play it anywhere. Unlike iCloud, the music could be played on any devices which include Kindle Fire, Android and iPhone. And Amazon also has its Amazon cloud drive, which is 5GB of free online storage. In this situation, Amazon is not only an online book store, but also an IT company. And customers’ feedback builds the community for customers to share the information and grade the products. All the customers read feedbacks before they do their shopping. And then in this situation, there is a biggest issue that we should face are we should trust the feedbacks? I will talk about this question later. DSS

I mentioned DSS in my midterm paper and now I will introduce DSS specifically. Decision Support Systems (DSS) are a class of computerized information system that supports decision-making activities. DSS are interactive computer-based systems and subsystems intended to help decision makers use communications technologies, data, documents, knowledge and/or models to complete decision process tasks. A decision support system may present information graphically and may include an expert system or artificial intelligence (AI). It may be aimed at business executives or some other group of knowledge workers. Typical information that a decision support application might gather and present would be, (a) Accessing all information assets, including legacy and relational data sources; (b) Comparative data figures; (c) Projected figures based on new data or assumptions; (d) Consequences of different decision alternatives, given past experience in a specific context. And when we focus on data mining, I consider Amazon as the Data driven DSS. Because of most data driven DSSs are targeted at managers, staff and also products or services suppliers. It is used to query a database or data ware house to seek specific answers for specific purposes. It needs several methods to collect data and analyze data. But when I notice that Amazon relies on its technology to become the best company, I think Amazon’s DSS is the knowledge driven. It is an IT company more than a B2C company. And when I read more materials, I found that Amazon considers itself as an IT company. In this way, Amazon relies it knowledge driven DSS to support its business. BI

It is an important part for...
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