Amazon Strategic Hrm

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Amazon’s Business & Human Resource Strategy
FINAL REPORT – STRATEGIC HUMAN RESOURCE MANAGEMENT

ARIE NARENDRA – M9821817

Table of Content
Table of Content ................................................................................................................................ 2 1.Introduction ................................................................................................................................... 3 2. Company Overview........................................................................................................................ 3 3. Industry Analysis............................................................................................................................ 4 3.1 E-commerce Industry Analysis ................................................................................................. 4 3.2 Book Retailing Industry ............................................................................................................ 5 3.3 PEST Analysis ........................................................................................................................... 5 3.4 Global Internet Trends ............................................................................................................. 7 3.5 Competitor Analysis ................................................................................................................. 8 4. Amazon’s Strategy ......................................................................................................................... 9 4.1 Amazon’s Value Proposition..................................................................................................... 9 4.2 Amazon’s Business Strategy ................................................................................................... 10 4.3 Amazon’s Agency Relationship Strategy ................................................................................. 11 4.3.1 Agency relationship problem........................................................................................... 12 4.4 Amazon’s Employee Incentives .............................................................................................. 13 4.4.1 Amazon’s incentives problem.......................................................................................... 13 5. Recommendation ........................................................................................................................ 14 6.Conclusion.................................................................................................................................... 15 Refrences ........................................................................................................................................ 16

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1.Introduction
The online business has become more popular ever since the buzz of .com starting from the middle of 90’s. The internet users has also been increasing as the demand of the personal computers also increased. This situation, of course are bringing a new perspective in doing a business, such as retailing. More and more traditional retailing business has expanded their business into online reatailing business because of this condition. Amazon.com is one of the pioneers leading in online book retailing which soon diversified their products into a more large variety of products. The goal of this report is to provide you with the analysis of strategy that Amazon.com has conducted, including their business strategy, human resource strategy and how they accommodate their capabilities and resources to sustain their competitive advantage.

2. Company Overview
Amazon is founded by Jeff Bezos in 1994, and the site itself finally went online in 1995 after Jeff Bezos invited 300 of his friends to do the testing of Amazon's website.Right now, Amazon.com is the largest US-based multinational online retailer company with headquarter office located in Seattle,Washington....
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