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Amazon Prime Air: Unethical Policy

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Amazon Prime Air: Unethical Policy
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Amazon Prime Air A Case Analysis

Written by Brandon Lombardi

Amazon.com has introduced Prime Air, its delivery drone service with aspirations to improve the delivery system as a whole. Unmanned aerial vehicles (UAVs) have been in development for many years now, aside from their connection to military applications. Drone research has widely increased in recent years, revealing newfound possibilities and capabilities. Drones have been used for military purposes for years, but as technology constantly develops, companies seek to use them for commercial applications. Although seemingly utopic, business-­‐based drone usage is unethical and would negatively impact many stakeholders of Amazon.com.

There are many issues of public safety that arise as the delivery drone service system advances. UAVs are not commercially legal and have limited usage in public space, however as drones develop their hazardous nature will pose a risk to society. Drones must come standard with built-­‐in safety features, in the regards to how cars are designed and manufactured for pedestrian safety. “No one wants a drone delivery dropping in on their prize
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