Amazon.com is global E-business selling giant that is beyond the usual books. The company has a vast portfolio of products that spreads from music to building supplies, and everything in-between. I believe that Amazon.com is just catering to its customer’s needs. Amazon.com main focus has always been books, but it extended it product line to keep it customers happy. They company thoughts was why would we let customers buy products from other websites, and you still the same value and great prices. Amazon.com serves its customers through its retail websites, and focus on selection, price, and convenience. The design of the websites is to enable millions of unique products to be sold by them by third parties across dozens of product categories. They also manufacture and sell the Kindle E-reader, and also strive to offer our customers the lowest prices possible through low everyday product pricing and free shipping offers, including Amazon Prime, and to improve its operating efficiencies so that Amazon can continue to lower prices for the customers. Amazon.com simple digital interface allows potential customers to be free to pick and choose, read reviews before they buy it, and create online communities according to their tastes and preferences. Turning customer knowledge into product recommendations and, ultimately, into purchases is one of the things Amazon.com does best--and is a key to its keep-the-customer strategy. The personalization capability--the company refuses to discuss how it works--recognizes when a visitor returns to the company's site and, based on that person's previous purchases, recommends products. Amazon.com’s brand is defined by the way it consistently delights users with a high-quality, reliable online shopping experience. Amazon has been the trailblazer for many of today’s e-commerce innovations, including customer reviews, affiliate programs and recommendations. So, you might say, let them bear the costs of the innovations and we’ll just capitalize on them after Amazon has proven the way. With Amazon.com's customer base exceeding 30 million, it's one of the world's largest business-intelligence applications. Amazon.com has ventured into the E-book phenomenon. With digital devices, from the iPad to smartphones, users have interconnected with their electronic devices as a part of their everyday life. E-books have new cool way for people who enjoy reading books. With the Kindle app, users can read on the Kindle or smartphone. Amazon sells a huge amount of digital content from E-books to video-on-demand, but it is more than that. Of late, the growing ubiquity for smartphones and tablets based on smartphone operating technology meaning that we live in App world. While the Amazon.com App is bold move for company by positioning themselves to leverage a platform that will encompass smartphones, tablets, television, (internet TV), and a variety of “connected” devices. If Amazon.com brand can be associated with Apps in the same that is associated with books( or more recently with anything you want to buy), then that will be another revenue stream for Amazon’s ever-growing digital portfolio. Barnes & Noble shows that the very definition of stores has to be re-evaluated. Distributing books require numerous local outlets (local bookstores) to provide convenient access to customers. At the same time, mail order distribution has been used for many decades through various book clubs. Taking this direction into the Internet, Amazon.com has become the leading online bookstore, billing itself as the "largest bookstore" on earth not by opening numerous branch stores but via the Internet. The "biggest bookstore," Barnes & Noble with a towering share of revenues and physical book stores, has been forced to respond to Amazon.com's challenge. Both Barnes and Noble and Borders has trying to compete with Amazon’s selling power. Their competition in the digital reader categories has...
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