Amazon.Com – from Start-Up to 2004 - Business Strategy
Table of Content
TABLE OF CONTENT
EXECUTIVE SUMMARY
1 INDUSTRY OF AMAZON AND COMPETITIVE DYNAMICS
1.1 DEFINING THE INDUSTRY
1.2 COMPETITIVE DYNAMICS
1.3 DIRECT COMPETITORS
1.4 INDIRECT COMPETITORS
1.5 SUBSTITUTE PRODUCTS AND SERVICES
2 KEY SUCCESS FACTORS
2.1 DEFINITION KEY SUCCESS FACTORS
2.2 KEY SUCCESS FACTORS OF AMAZON
2.2.1 Key success factors concerning customers
2.2.2 Key success customer concerning competitors
3 ANALYSIS OF AMAZON’S RESOURCES AND COMPETENCIES
3.1 THE VRIN MODEL
3.2 ANALYSIS
4 AMAZON’S EXTERNAL AND INTERNAL ENVIRONMENT
4.1 EXTERNAL ENVIRONMENT AND EXTERNAL FOCUS
4.2 INTERNAL ENVIRONMENT AND INTERNAL FOCUS
CONCLUSION
Executive Summary
Throughout this case write-up we will look into the industry of Amazon, and try to determine the reasons why the company has become a leading e-commerce business.
We start out by defining the industry Amazon operates in, and present the competitive dynamics of that industry. We also look into who Amazon’s competitors are.
Further, we explore the key success factors in the industry Amazon is operating in, which has been and still are essential for success. We will look at these factors both in relation to customers and their competitors.
After exploring the key success factors in the industry, we will analyze Amazon’s resources and competencies, based on the VRIN model.
Finally, we look into Amazon’s external and internal environment, and investigate the threats for Amazon of either having too much of an external or internal focus.
1 Industry of Amazon and Competitive Dynamics
1.1 Defining the Industry
Amazon was founded in 1994 by Jeff Bezos. Amazon is now one of the most recognized brands in the world and is the number one global online service provider. Initially selling books, Amazon.com has diversified its activity to entertainment and culture. Today it is possible to buy almost everything on Amazon.com: books, toys,
TABLE OF CONTENT
EXECUTIVE SUMMARY
1 INDUSTRY OF AMAZON AND COMPETITIVE DYNAMICS
1.1 DEFINING THE INDUSTRY
1.2 COMPETITIVE DYNAMICS
1.3 DIRECT COMPETITORS
1.4 INDIRECT COMPETITORS
1.5 SUBSTITUTE PRODUCTS AND SERVICES
2 KEY SUCCESS FACTORS
2.1 DEFINITION KEY SUCCESS FACTORS
2.2 KEY SUCCESS FACTORS OF AMAZON
2.2.1 Key success factors concerning customers
2.2.2 Key success customer concerning competitors
3 ANALYSIS OF AMAZON’S RESOURCES AND COMPETENCIES
3.1 THE VRIN MODEL
3.2 ANALYSIS
4 AMAZON’S EXTERNAL AND INTERNAL ENVIRONMENT
4.1 EXTERNAL ENVIRONMENT AND EXTERNAL FOCUS
4.2 INTERNAL ENVIRONMENT AND INTERNAL FOCUS
CONCLUSION
Executive Summary
Throughout this case write-up we will look into the industry of Amazon, and try to determine the reasons why the company has become a leading e-commerce business.
We start out by defining the industry Amazon operates in, and present the competitive dynamics of that industry. We also look into who Amazon’s competitors are.
Further, we explore the key success factors in the industry Amazon is operating in, which has been and still are essential for success. We will look at these factors both in relation to customers and their competitors.
After exploring the key success factors in the industry, we will analyze Amazon’s resources and competencies, based on the VRIN model.
Finally, we look into Amazon’s external and internal environment, and investigate the threats for Amazon of either having too much of an external or internal focus.
1 Industry of Amazon and Competitive Dynamics
1.1 Defining the Industry
Amazon was founded in 1994 by Jeff Bezos. Amazon is now one of the most recognized brands in the world and is the number one global online service provider. Initially selling books, Amazon.com has diversified its activity to entertainment and culture. Today it is possible to buy almost everything on Amazon.com: books, toys,