Amazon.Com's Marketing Strategy

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rom Wikipedia, the free encyclopedia, Inc.
Type Public
Traded as NASDAQ: AMZN
NASDAQ-100 Component
S&P 500 Component
Founded 1994
Founder Jeffrey P. Bezos
Headquarters Seattle, Washington, U.S.
Area served Worldwide
Key people Jeffrey P. Bezos
(Chairman, President & CEO)
Industry Online shopping
Cloud computing
Amazon Studios
Amazon Web Services
A2Z Development
Alexa Internet
Revenue increase US$ 34.204 billion (2010)[1]
Operating income increase US$ 1.406 billion (2010)[1]
Net income increase US$ 1.152 billion (2010)[1]
Total assets increase US$ 18.797 billion (2010)[1]
Total equity increase US$ 6.864 billion (2010)[1]
Employees 33,700 (2010)[1]
Alexa rank decrease 16 (April 2011)[2]
Type of site E-commerce
Advertising Web banners
Available in English, Japanese, German, French, Italian & Chinese Launched 1995, Inc. (NASDAQ: AMZN) is a US-based multinational electronic commerce company. Headquartered in Seattle, Washington, it is the largest online retailer in the United States, with nearly three times the Internet sales revenue of the runner up, Staples, Inc., as of January 2010.

Jeff Bezos founded, Inc. in 1994 and the site went online in 1995. The company was originally named Cadabra, Inc., but the name was changed when it was discovered that people sometimes heard the name as "Cadaver". The name was chosen because the Amazon River is one of the largest rivers in the world and so the name suggests large size, and also in part because it starts with "A" and therefore would show up near the beginning of alphabetical lists. started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, computer software, video games, electronics, apparel, furniture, food, and toys. Amazon has established...
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