Amy Martinez, Amazon Settles Long-Standing Legal Dispute With Toys R Us. February 1, 2012. The Seattle Times, Retrieved August 1, 2012 from http://seattletimes.nwsource.com/html/businesstechnology/2009333705_amazon13.html
2.An advantage that could have been considered is that Toys R Us is a nationally known toy store. They offer a wide variety of products that is much larger than most toy stores. The partnership between Amazon.com and Toys R Us brings in more business for both companies. A disadvantage is that Amazon.com could not sell any other company’s toys without disciplinary actions. At the time the agreement was made, it did benefit both companies. However; to better fit both company’s needs, the terms should have been planned out better.
3.My recommendations for Amazon.com would be to talk to Toys R Us and make up a new contract. Neither company is achieving their goals by taking this case to court. Put clauses in the new contact that will better benefit both Amazon and Toys R US. Obviously Amazon is making money for Toys R Us by selling...