Amazon
-285751828800Marketing Analysis
Amazon.com, Inc.
Candidate#1507664
0Marketing Analysis
Amazon.com, Inc.
Candidate#1507664
right8362315Amazon.com, Inc. 1000000Amazon.com, Inc.
Table of Contents TOC \o "1-2" \n "2-2" \h \z \u Amazon a case study PAGEREF _Toc401828580 \h 2Executive Summary PAGEREF _Toc401828581 \h 2Vision PAGEREF _Toc401828582 \h 2Product and Services PAGEREF _Toc401828583 \h 4Hours of OperationProducts and ServicesConsumer promiseMarketing PAGEREF _Toc401828587 \h 8Start-Up/Acquisition SummarySWOT AnalysisMarket SegmentationMarket DemographicsCompetitionPorter’s 4 forcesStrategy and ImplementationAppendix PAGEREF _Toc401828595 \h 18Bibliography PAGEREF _Toc401828596 \h 19
Amazon a case studyI chose Amazon for my case study because they are leaders in the digital marketing. They have a keen focus on the customers, testing new digital technologies in the market, and constant market analysis for improved results that sets amazon a class apart amongst the majority of online retailers.
I intend to keep this case study up-to-date.
Executive SummaryAmazon.com is an international e-commerce company offering online retail, computing services, consumer electronics, digital content as well as other local services such as daily deals and groceries. Born in 1995, Amazon has risen up to be the preferred online retailer store globally within a short span of time. According to recent industry figures, Amazon is the leading e-retailer in the United States with more than 74.45 billion U.S. dollars in 2013 net sales. The majority of the company’s revenues are generated through the sale of electronics and other products, followed by media and other activities. Recently, the e-retailer reported more than 237 million active customer accounts worldwide. Due to Amazon’s global scope and reach, it is also considered one of the most valuable brands worldwide.
VisionJeffrey P. Bezos, CEO and Chairman on the Board for Amazon.com, Inc. mentions in the 2013 Annual
Amazon.com, Inc.
Candidate#1507664
0Marketing Analysis
Amazon.com, Inc.
Candidate#1507664
right8362315Amazon.com, Inc. 1000000Amazon.com, Inc.
Table of Contents TOC \o "1-2" \n "2-2" \h \z \u Amazon a case study PAGEREF _Toc401828580 \h 2Executive Summary PAGEREF _Toc401828581 \h 2Vision PAGEREF _Toc401828582 \h 2Product and Services PAGEREF _Toc401828583 \h 4Hours of OperationProducts and ServicesConsumer promiseMarketing PAGEREF _Toc401828587 \h 8Start-Up/Acquisition SummarySWOT AnalysisMarket SegmentationMarket DemographicsCompetitionPorter’s 4 forcesStrategy and ImplementationAppendix PAGEREF _Toc401828595 \h 18Bibliography PAGEREF _Toc401828596 \h 19
Amazon a case studyI chose Amazon for my case study because they are leaders in the digital marketing. They have a keen focus on the customers, testing new digital technologies in the market, and constant market analysis for improved results that sets amazon a class apart amongst the majority of online retailers.
I intend to keep this case study up-to-date.
Executive SummaryAmazon.com is an international e-commerce company offering online retail, computing services, consumer electronics, digital content as well as other local services such as daily deals and groceries. Born in 1995, Amazon has risen up to be the preferred online retailer store globally within a short span of time. According to recent industry figures, Amazon is the leading e-retailer in the United States with more than 74.45 billion U.S. dollars in 2013 net sales. The majority of the company’s revenues are generated through the sale of electronics and other products, followed by media and other activities. Recently, the e-retailer reported more than 237 million active customer accounts worldwide. Due to Amazon’s global scope and reach, it is also considered one of the most valuable brands worldwide.
VisionJeffrey P. Bezos, CEO and Chairman on the Board for Amazon.com, Inc. mentions in the 2013 Annual